DSPs primarily focus on real-time, cross-channel buying of digital ad impressions across multiple channels such as webpages, display, mobile, video, social media, and CTV advertising. In this blog, we will walk you through the various aspects of demand-side platforms, including what they are, their benefits, types, and more.
Amazon Web Services, a leader in cloud computing, offers two widely used container management solutions, Elastic Container Service (ECS) and Elastic Kubernetes Service (EKS), to deploy and oversee containers within the AWS cloud. As the number of containers and their connections multiply, controlling and coordinating them over several computers and settings can become difficult. In this situation, “container orchestration platforms" become crucial. So, be it scalability, reliability, or integration with other AWS services, both ECS and EKS provide excellent outcomes.
One of the most significant shifts in the advertising landscape is the rise of programmatic CTV advertising. In today’s digital era, end-users increasingly rely on streaming platforms and connected TVs (CTVs) for digital content. This is where connected TV advertising is quickly becoming a leading format for advertisers to reach massive audiences. The data-driven approach allows advertisers to precisely target specific consumer groups segmented by geography, behavior, or demographics.
Enterprises today rely on data-driven insights at speed, making reliable and high-quality data essential to gain competitive advantage. It is here that the data engineering teams must follow data engineering best practices to play a pivotal role, responsible for building robust infrastructures, executing jobs, and addressing diverse requests from analytics and BI teams.
In this blog post, we'll cover the benefits that effective IoT asset tracking can reap, and common technologies used. We have explored the detailed real-time use cases and applications of asset tracking using IoT for effective asset management.
This blog post explores the diverse Microsoft Power Apps use cases, shedding light on how this platform has become an indispensable asset for organizations aiming to build custom applications that address specific operational needs.
Developing custom apps was traditionally reserved for enterprises with hefty budgets and extensive IT teams. But today, thanks to Microsoft Power Apps - the innovative low-code application development platform, even small and mid-sized businesses can leverage PowerApps benefits to create innovative applications that automate and improve routine processes.
This blog post explores the benefits and key features of low-code mobile app development along with major challenges and solutions to overcome them.
If you wish to learn how to leverage Power BI capabilities and features to extract useful, actionable insights from data, then you’ve come to the right place. In this blog post, we shall discuss the advantages of Power BI in detail, along with its importance, features and key components to help you understand how you can implement this technology to deliver insights at scale.
Launched at the Microsoft Ignite 2023, the Microsoft Copilot Studio revolutionizes generative AI and large language models without writing a single line of code. Now, businesses of all sizes can effortlessly build, test, and publish custom Copilots and GPTs (Generative Pre-trained Transformers) across digital interactions. With features like customizable AI models, generative AI plugins, and robust analytics, it offers a comprehensive environment to create AI-powered copilots. Let’s tap into this game-changing tool's transformative potential to familiarize yourself with what is Copilot Studio, and what are the features and capabilities of Microsoft copilot studio.
If you've ever had trouble finding a parking space, you’ll appreciate how an IoT smart parking system can ease customer parking woes. Fortunately, IoT-based smart parking technology makes for a quick and easy solution to parking-related challenges from the ground up! These systems use smart sensors and controllers for swift and seamless parking management in every parking spot.