A CRM Comparison Guide
12 Jan 2012
There are various CRM products available in the market today. We have compiled here, features of the top CRM products in a CRM comparison guide for you to refer to, before selecting and implementing a CRM product best fit for your organization.
The CRM products taken in to consideration while creating this CRM comparison guide are:
- Microsoft Dynamics
- Oracle On Demand
- Salesforce.com
- SAP
- SugarCRM
CRM Comparison Table
| CRM Product Reviews | Pros | Cons | Comments |
| MS Dynamics CRM | – Good integration with Microsoft Office products – Reasonable sales force automation (SFA) – Strong technology foundation and architecture – Strong partner delivery network | – Heavy browser architecture -fat client – Weak marketing and customer base – Limited to small business organizations | – Strong candidate if you need both front office and back office hosted system – Available in on-premise and on-demand deployments making the customer choose the one they are most comfortable with |
| Oracle On Demand | – Integrates to Oracle Financials – Nice dashboard – Good data warehousing (lacks flexibility, but good presentation) – Strong sales force automation (SFA) | – Not as strong marketing automation or customer service – Lacks deep functionality offered by some other hosted vendors – Offline version is pretty bad – Allegedly poor customer service and turnover | – Strong candidate if you like Oracle or are invested in their architecture |
| Salesforce.com | – Purely on-demand CRM solution with highest installed base – Built a strong ecosystem around the core product – Apex may be a future boon for Salesforce | – Recurring downtime and service interruptions combined with lack of SLA (service level agreement) scare many – High-use of third party products as a crutch against low functionality – Ridiculous rules around usage limits make management very tough – Questionable customer support | – Strong marketing muscle and so perception of product is really well maintained – Provides a discounted Not-for-profit edition |
| SAP | – Backing by the largest application software vendor in the world – Isolated tenancy hosted delivery model is a welcome change from most other hosted CRM vendors – Strong ERP can be leveraged into the CRM | – The product is new, shallow and comparatively weak when compared to other hosted CRM vendors | – While the newest entrant to the hosted CRM space, SAP is clearly the application giant of the industry – It’s unclear whether SAP’s hosted product offering is only a defensive move or this solution has a future |
| SugarCRM | – The leading open source CRM vendor – Low cost alternative (from a software perspective) – Respectable open source community following | – A lot of corporate resistance to open source CRM – Product lacks depth – Installation and implementation can be very consuming – Weak marketing and customer support | – We’ve received very different reviews on SugarCRM, therefore, the verdict is still out on this young player – We’re not seeing much love for this solution outside the open source communities |
Source: www.comparecrm.com, www.sap.com, www.oracle.com/crm, www.salesforce.com, www.sugarcrm.com
Conclusion
Based on our analysis, through this CRM comparison guide, we recommend MS Dynamics as the best CRM solution for SME – small to medium enterprises.
Compiled By: Mahesh Sah
This comparative CRM guide can help you find the best fit CRM solution for your business and achieve great customer satisfaction levels. Contact us now or call us on 1-877-RISHABH (1-877-747-4224) to know more on how we can help customize a CRM solution specific for your business needs.
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