What is Responsive Web Design and Why it is Important?

11 May. 2012 Software Development

The first mobile browser was deployed in 1997. Later in 2006, some mobile browsers developed the capability of handling technologies like CSS, JavaScript and Ajax. The growth in this industry has been exponential after that. Everyday new tools and features are being added to devices and a large number of devices are launched in the market. Read more to understand how responsive web design helps you improve your global reach.

People today constantly juggle between devices like smartphones, tablets, laptops, desktops and smart television, each with different resolutions and screen dimensions. In the last two years, mobile searches have gone up by 400%. Since websites are being accessed, in increasing numbers, through many devices and browsers, it’s important that enterprises pay attention to developing responsive websites.

Responsive Web Design is a product of a dynamic web environment. Its prime objective is to make websites compatible with different devices. Responsive web design can be achieved in official terms when a site is crafted in W3C – CSS3 media queries with fluid proportion based grids, to adapt to the layout of viewing environment which includes use of flexible media elements.

Responsive Website Design

Responsive design provides a smooth experience across different mobile devices

Before the evolution of responsive web design, developers used different methods to display websites for such devices, which not only was more expensive and time consuming but also lost the standardization across different mediums.

Some of the key issues were addressed by:

  • Redirecting to a mobile website
  • Fixing for browser’s compatibility on the main websites
  • Liquid/Fluid layouts or better display
  • Responsive web design helps in increasing user adaption, thus enabling the web application to run on many platforms and maintaining a code base through automatically re-engineering the design layouts to suit the device resolution.

    3 key technical features act as the core concept that makes the design responsive:

  • Media query and media query listeners
  • Flexible grid based layout that uses relative sizing
  • Flexible media and images, through dynamic resizing or CSS
  • See Also: Comparison of Responsive Web Design with Native Mobile App

    The benefits of Responsive Web Design for businesses are being recognized today and hence it’s being widely adopted by the web design community world over. It helps developers and designers in saving the efforts of developing pages and forms for website and web apps for the innumerous display devices available in the market today.

    The advantages of Responsive web design are many, like enabling mobile users to access the same information available for desktop users without a lot of investment. Following responsive web design best practices enables businesses to reach across its target customers using any mobile devices available in the market today. The variation in the screen sizes of the devices does not have to restrict the reach of the website anymore.

    Responsive Web Design is an essential ingredient for developing new age websites catering to multiple mobile devices. Contact us or call us on 1-877-RISHABH (1-877-747-4224) and learn more on how we can help you develop your next responsive website.

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