Tag Archives: Marketing and Advertising

Client, an US based company in New York, is one of the world's leading suppliers of eye health products, such as contact lenses and lens care products. The company manages its business through five business segments, which include three regional commercial segments: the Americas; Europe, Middle East and Africa (Europe), and Asia, and two centralized ...

Social Media Marketing is the new buzzword in marketing circles. Even if an individual is least interested in marketing, surely he knows about it, or has knowingly or unknowingly come across its wide spread grasp. So, what’s so special about this whole Social Media Marketing world? If, everyone is still striving for ‘Attention’ then the ...

The way that technology is advancing, it is only a matter of time when new applications and platforms come to the fore of how things are done in business and personal lives. In fact, the signs of such a shift from conventional engineering to the new age technology is already evident with the way the ...

As customers make smarter choices day after day, we are no longer in a position to tell them what to buy. They have their own means of gauging what’s right and what’s wrong. It's time that all of us pay attention to this change and realize that today’s customer want to be interacted and engaged with. There ...

In today’s ever changing world, using cold calling as a marketing technique is one challenge that many outsourcing companies face. Many calling techniques that were used earlier may not be as effective today. Reasons could be attributed to the fact that: The way we look for information has changed in the internet age and; The strategies and tactics ...

Many companies in B2B businesses today make use of some form of third party channel in their overall sales strategy. They could be distributors, value added resellers, resellers or OEMs. In some businesses, a great percentage of the overall business is being brought in by channel partners. Today a Channel Partner is not just someone you ...