The Dynamics in Microsoft Dynamics

17 Jul. 2013 Enterprise Tech News

Microsoft brings in changes to Microsoft Dynamics to better compete with Salesforce.com.

Steve Ballmer, Microsoft CEO, released a memo about several changes on 11th July, 2013. Ballmer’s plan suggested that the company is working towards the motto of ‘one Microsoft focused on shared goals’. The engineering devices of the company, are hence to be divided into four categories – operating systems, applications, cloud and devices.

Steve Ballmer

However, Microsoft Dynamics, Ballmer said, will continue to be separate, contrary to its motto, since it requires special focus along with representing significant opportunity for the company. Several structural changes along with license and pricing changes were also announced for Microsoft Dynamics during the memo release.

The company is said to be rolling out a flexible licensing policy for its users of CRM online application. This move is said to enable the company to compete with the likes of Salesforce.com. The CRM online is currently available only at 44 USD, per user per month. On the other hand, CRM on premises users were able to choose a license from three different pricing models.

Contreras Herrera, director of product marketing for pricing and licensing, wrote in a blog post “Many of our online customers have asked us for more options. They want the same flexibility for our online service”. With the next major update for Microsoft Dynamics, which is scheduled for later this year, online users will also be able to choose from three different pricing models.

The Microsoft Dynamics Professional edition will be available at 65 USD, per user per month, a price that is in line with that of Salesforce.com’s professional edition of CRM. However, the $21 hiked CRM online will be for users requiring full capabilities of the Microsoft Dynamics CRM. This will also include sales-force automation along with marketing and customer care. Another Basic edition at $30 per user per month, and an Essential edition at $15 per user per month will also be offered to users who do not require full capabilities of Microsoft Dynamics.

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