Advertising companies today hold a wealth of data. It includes booking requests, inventory & time-slot availability, and more. A possible lapse in assessing such large datasets would result in missing out of timely asset allocation. It would result in the organization missing out on potential sales opportunities and, ultimately subsequent revenue loss. In such a scenario, a custom business intelligence and analytics mechanism can help advertising firms to draw information from varied data sets for making profitable business decisions in real-time.
Learn how Rishabh Software helped a Europe-based outdoor advertising company with a BI-powered online advertising booking system to improve their ad inventory management in real-time and turn leads into sales.
Our customer was seeking the implementation of business intelligence abilities in their existing ad order management system. It would help them to overcome the issues of non-optimized asset allocation, delay in addressing the booking request, and unsold inventory.
Besides, they wanted us to:
We divided the project into two phases.
First, we got in-depth knowledge of our customer’s business. It was along with the understanding of their existing booking management methodology across applications.
Our team created comprehensive documentation comprising of business process workflow and the pain points to address while developing the solution.
Further, we integrated a data visualization tool to provide an overview of the entire system through BI dashboards.
We developed a BI algorithm to enable the maximum asset allocation through the real-time advertising booking system. Towards this, inventory classification, asset allocation rules, identifying the best case for reshuffling, and time-slot availability for concurrent booking requests were some of the considered parameters.
As part of this, we scaled the servers vertically by implementing clusters and applying the dynamic load balancing process. Through that, we optimized hardware and software applications to manage bookings with real-time memory processing.
To conclude, Rishabh Software successfully integrated the data analytics and BI capabilities in the online advertising booking system. Today, the solution helps the customer to stay on top of the changing market trends for their over a million advertising panels across the world. It helps them identify potential sales trends and efficiently manage real-time asset booking.
European multinational outdoor advertising company
Rishabh Software offers BI and analytics solutions to optimize asset allocation and boost revenue for businesses of all sizes