BLE Beacons: The Saviors of Brick-And-Mortar Retailers [INFOGRAPHIC]
29 Jan. 2015 Mobile App
iBeacons help retailers recognize, reward and understand their customers, increasing loyalty and building a stronger relationship with them. Beacons are a type of low-cost, micro-location-based technology that use Bluetooth low energy (BLE 4.0) for communicating with beacon enabled devices.
Beacons in retail can be used to track how many times a customer visits a shop, the departments where they spend the most time and the number of promotions/vouchers redeemed in order to monitor conversions. The infographic showcases the benefits of using ibeacons in retail and which global retailers are using them and making their business more profitable and attracting more customers.
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