Abandoned shopping carts are an e-tailer’s nightmare. According to Baymard Institute, 68.53% is the average online shopping cart abandonment rate. While Forrester Research predicts that this phenomena causes $31 billion dollars of lost revenue annually.
Imagine you are walking on the streets of New York and a dress catches your eye. You feel tempted to try it on but have no time to queue up outside the waiting rooms. What do you do? A few years ago, you may have given up on your desire and moved on.
The retail landscape is undergoing a paradigm shift. The advent of the internet and the smartphone are some of the most important factors that have revolutionized the retail sector.
Zen Cart, a PHP/MySQL based open source shopping cart solution, came to light after its split from osCommerce in 2003. It’s free development source code offers flexibility to eCommerce developers looking to completely customize their websites.