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E-commerce Industry Growth in Europe

01 Oct 2013

The global e-commerce industry is booming and the European e-commerce market is no exception. The European e-commerce statistics shows that the continent’s e-commerce holds a greater share of its Internet economy and is estimated to treble by the end of year 2020.


The credit of this boom in e-commerce goes to small businesses and local entrepreneurs who have realized the benefits of online business. The countries that have significantly contributed to Europe’s e-commerce growth include the UK, Germany and France. According to the statistics, these countries hold the highest share of online business, by 61 percent.


The end of this decade shall also witness a growth in the B2C employment openings due to the consistent e-commerce growth in Europe along with more and more local businesses penetrating the online market.


There are more than 550,000 websites live and working across the continent and the growth rate is 15 to 20 percent. The other emerging nations doing well in the European e-commerce market include Italy, Poland, Ukraine, Turkey, Russia, Spain and many other countries of the Central Europe.


What is the scope of e-commerce marketing in Europe?


The European e-commerce statistics reveal that the e-commerce growth shall remain steady every year until 2020, outpacing the increase in various traditional methods of providing retail and services. The more the local markets in Europe turn towards globalizing themselves or may be just developing ecommerce website, the more economical development will be seen across the continent. More and more consumers in Europe are seen visiting e-commerce websites and shopping from the comforts of their home.


How can small businesses cash in the e-commerce growth?


The very first step towards e-commerce marketing is having a website. A website can provide your local business additional trustworthiness, publicity and higher business prospects to have potential clients across the globe. This medium enables you to launch your products into the European or global e-commerce market and gain popularity before competition.


Statistics show that majority of the consumers today first look for products and services online from their computer, iPad or smart phones. The decision on whether to buy from an online or local store is made later.


How to combine online and offline marketing?


European e-commerce statistics show that offline marketing for products and services still have a great potential in the European market. Some of the offline activities include giving out business cards, passing flyers and placing advertisements in newspapers, kiosks, radios or television.


However, these sources may not give the complete picture of your organization due to obvious space constraints. Small companies can add their website url to to provide more information about the company, their history, products and services into their potential consumer.


It is simple, the more your consumers know or see positive things about you, the more are the chances for them to make purchases from you, and the more are the chances that they would become your loyal consumers. Ultimately, this is the goal of every business, be it – big or small, local or global.


Know about Global e-commerce growth statistics and forecast, and plan your e-commerce strategy accordingly. We understand this need and hence provide cost-effective e-commerce solutions to small or medium businesses. If you wish to build a website or delve into other e-commerce marketing activities, we would urge you to get in touch with us and find out more about e-commerce solutions. Call us at 1-877-RISHABH (1-877-747-4224) or fill in the contact form and we will give you the most effective e-commerce solutions within your budget.