Google’s Big Surprise – The New Android KitKat Version
04 Sep. 2013 Enterprise Tech News
Google surprised all its users with news of its next Android version being named after the Nestle chocolate bar KitKat.
Up until now, Google had indicated that its new Android 4.4 version will named as Key Lime Pie. Thus, when it was announced that the Android 4.4 version will be named KitKat, it was quite a surprise. Many believed that this might be a marketing coup for the Swiss food and beverage maker.
Google, however, squashed these beliefs by stating that it was the tech giant that had come with the idea and that neither sides were paying the other. John Lagerling, director of Android global partnerships, stated that “This is not a money-changing-hands kind of deal. Instead, the idea was to do something fun and unexpected.”
Mr. Lagerling said that the team decided on the name late last year, one of the inspiring reasons being KitKat as one of their late-night coding snacks. The director said that he had given a ‘cold call’ to the switchboard of Nestlé’s UK advertising agency sometime by the end of November for proposing the tie up. He was invited to a conference call the next day and the deal was confirmed by Nestle within 24 hours.
Nestlé’s marketing chief, Patrice Bula, said that they decided to go ahead with the tie up within an hour. Executives from the two firms had met at a secret event held at Mobile World Congress in Barcelona in February for finalizing the details. The alliance was to be kept a secret and they definitely managed to do the same.
In order to promote the alliance, Nestle is planning to deliver more than 50 million chocolate bars featuring the Android mascot to shops in 19 markets that includes UK, U.S., Brazil, India, Japan and Russia. Google users will now have to wait for the new release and see what new the ‘KitKat Android 4.4’ version brings.