Whether big or small, every business knows that the company’s website is one of the most important marketing collateral. Potential customers or users visit various websites looking for an answer to their business need or to buy a product or service offering. A website is the central hub of the company and a pivotal part of the company’s marketing and branding exercise and hence its appearance and usability are critical aspects ensuring success in a business.
Many businesses do not understand the need for good navigation. Though there are no fixed standards, 3-click rule to better navigation is accepted widely today.
A website design is not good enough if it fails to provide the information users are looking for. If we don’t make navigation a priority, potential customers can have a very frustrating experience to try and find the information they are looking for….and if they don’t find it, they will quickly leave your site. Increasing stickiness, meaning having more visitors on your site for a longer time, is important.
A good navigation structure should hold the visitors attention for longer, which could eventually lead to more sales or business generation. Few tips on having an effective navigation structure include using icons, creating logical groups of information and providing next steps for further navigation.
Though it is a good practice to use the latest web design technology in creating your website, it’s not going to guarantee you quality traffic. Using the latest technology can cause system crashes while visitors are visiting your site and will discourage them to come back to your site.
Determine what your business need is and wait to see enough research backing latest technologies before you decide to make your website on it.
Gone are the days when websites just meant content in the form of endless descriptive paragraphs. If visitors are not performing an action on your website (e.g.: filling out a “Contact Us” Form), then you have lost them.
Once you have driven enough traffic to your website, the potential customer should be able to easily find a call-to-action button which can eventually lead to a form that he can fill out. This will help you track your conversions as well.
Keeping in mind the 4 simple elements of a call to action button— size, shape, color, and position, ensure that the visitor can access information quickly and get to his point of interest.
This is a crucial element of web design which many websites do not consider enough. A good GUI would grab user’s attention but, to be able to grasp information, websites need to use good fonts, colors and contrast which make readability and legibility better.
Colors and contrast can also be effective in organizing and defining the flow and hierarchy of a page. Research good company websites to see how they are doing it and also check your existing websites color contrast standards with online tools readily available. It would be ideal to have your color schemes designed keeping in mind people with poor vision or color-blindness.
Content is the most important aspect of any website and determines the traffic to it. Good, structured content is what will make any website a success or a failure.
The content must coincide with the overall theme of the website and be useful. Overloading the user with information is a no-no and importance needs to be given to how information is presented. Most people only skim through information and only stop to see their points of interest.
Key points such as page titles, headings, sub-headings, keywords, etc. become extremely important part of the content which usually goes neglected. White space is one of the most important factors to consider ensuring focus on meaningful content and better readability. Along with readable content, margins, letter spacing, spelling and grammar also need to be taken into consideration.
Images and animations can be used to capture users’ attention but it can also have an overpowering effect on one’s vision. Images and animations are a medium that should be used appropriately to illustrate and guide the user.
Animations can make user’s lose patience, hit the skip button or just quit the website from that page itself. Same is the case with Flash integrated websites. It’s good to give your user their time to actually read the text.
Another website design mistake is that, Small businesses usually tend to believe that everything that a user could potentially be looking for should be available on the Home page itself. Hence they cram as much as they can onto one single page resulting into a cluttered, navigation – unfriendly page.
A cluttered website may discourage visitors and hence affect traffic since they cannot understand or follow the content, which leads to a high bounce rate (decreased stickiness) and hence a poor Page Rank.
Before creating a page, ask yourself certain important questions keeping the user in mind. Make sure that areas of content, images, advertisements and promotions are demarcated. Use your home page as your selling platform not an information platform. In this ever-changing internet environment, you must always consider the user experience before and above everything else.
Avoid these 7 website design mistakes and create a website that helps build your company’s brand !
Contact us today or call 1-877-RISHABH (1-877-747-4224) to learn more about our web designing services and how we can help you build your brand’s web presence.