Web 2.0 – A Walkthrough
20 Dec. 2010 Enterprise Tech News
Web 2.0 is an evolution in the world of World Wide Web. Until now, websites were only a platform for getting information. The concept of web 2.0 provided a platform for knowledge sharing, with an option of modifying the original data and posting comments. This concept brought a revolutionary change in the trend from knowledge sources to knowledge sharing platform
Social networking sites, web-tops, blogs, wikisites, forums, user review forums, blog or discussion forums etc. all fall under the category of Web 2.0 that allow you to interact more. Yahoo! 360, Orkut, eBay, My Space and Wikipedia are some of the popular Web 2.0 sites. On all these sites, the surfer not only gets information but can also voice his opinion/reaction and even update his thoughts at a later time. These sites are not just for posting information that one has, but it is also used for ratings and getting public opinion. It has become a platform for discussion and debates in the form of comments, polls, ratings, blogs and wiki, subject to trust that one can have on the surfers.
Web 2.0 is not entirely about some new technology which has made the above possible. It is use of the existing technology in a more innovative way which can make websites work in a more interactive way amongst the internet surfers, e.g Improved usage of Java Script and XML has made AJAX strong and more user friendly. The standard XHTML has made the base for AJAX clean and stable.
Another noticeable innovation towards Web 2.0 has come with applications like Microsoft SharePoint which is now preferred over various intranet applications used in organizations. Web 2.0 provides Rich Internet Application by bringing in the User interface experience on the web browser. One of the key buzzword for web 2.0 are Service Oriented Architecture, Feeds, RSS and web services which defines the functionality of the web 2.0 application and help other applications to integrate to provide better experience. The bottom line for defining web 2.0 is using the web as a platform for the ongoing transition to a full participatory Web for people.
Some of the most popular examples of web 2.0 are:
- Google Maps
- Google Adsense
- Search Engine Optimization
- Cost Per Click / Pay Per Click
- Web Services
- Social Bookmarking
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