Real-time Digital Ad Inventory Management Solution
For a DOOH giant with 120,000+ ad panels worldwide
About
As a leading outdoor advertising company in Asia, our client approached us with a vision to manage ad inventory in real-time that could improve operational efficiency and accelerate revenue generation. Being their preferred big data solution provider, we helped develop a cloud-based digital ad inventory management solution that can process millions of data sets to offer inputs in real-time enhancing the inventory utilization and address multiple bookings.
Capability
Cloud
Industry
Advertising
Country
Asia
Key Features
The online advertising inventory management software helps unlock higher value from the existing system with a simplified user interface that integrates data from multiple disparate systems to track ad placement orders based on their live status and across diverse regions, from selection to delivery.
Smart intake
A form that extracts data from various types of order formats while converting it to a standard, manageable and structured format
Amalgamated order fulfillment
An integration of supplier systems that provides insights into delays, lead times and confirmed delivery dates
Integrated order delivery
Provides updates on delivery dates, status, notification alerts on delay and real-time impact/update on inventory & hence planning
Real-time order monitoring
A command center that provides a high-level overview of ad order inquiries and their placement/delivery status along with inputs on missed opportunities
Challenges
- No system to perform high volume data processing in real-time
- No live tracking of available inventory
- No proper insight on advertising inventory management
- Booking response time very low
Solution
With our digital-first approach, we developed a customer-centric ad inventory management software that puts the unstructured data to work by leveraging technologies like JSON and Kafka, equipped to handle high volume data. Amazon EC2 also supported the overall infrastructure by implementing a master-slave architecture that managed various requests.
Multi-channel approach
Central monitoring and maintenance of inventory, sales, customer data, ad placement orders and product information across sales channels for visibility across the board
Global visibility of inventory
Synergizing ad inventory management and orders to prevent glitches in order processing with real-time information to improve stock requirement estimates
Real-time inventory availability
Creation of data lake ensured central repository for inventory data in required format and structure resulting in proper utilization of ad bookings for the customers
Cross media integration
Regardless of booking channels, the common platform offers inventory requests across various media types
Technologies Used
Project Snapshots
20%
improvement in response time
100%
inventory utilization
Complete visibility
reduction in the site downtime instances
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