As a leading outdoor advertising company in Asia, our client approached us with a vision to manage ad inventory in real-time that could improve operational efficiency and accelerate revenue generation. Being their preferred big data solution provider, we helped develop a cloud-based digital ad inventory management solution that can process millions of data sets to offer inputs in real-time enhancing the inventory utilization and address multiple bookings.
The online advertising inventory management software helps unlock higher value from the existing system with a simplified user interface that integrates data from multiple disparate systems to track ad placement orders based on their live status and across diverse regions, from selection to delivery.
A form that extracts data from various types of order formats while converting it to a standard, manageable and structured format
An integration of supplier systems that provides insights into delays, lead times and confirmed delivery dates
Provides updates on delivery dates, status, notification alerts on delay and real-time impact/update on inventory & hence planning
A command center that provides a high-level overview of ad order inquiries and their placement/delivery status along with inputs on missed opportunities
With our digital-first approach, we developed a customer-centric ad inventory management software that puts the unstructured data to work by leveraging technologies like JSON and Kafka, equipped to handle high volume data. Amazon EC2 also supported the overall infrastructure by implementing a master-slave architecture that managed various requests.
Central monitoring and maintenance of inventory, sales, customer data, ad placement orders and product information across sales channels for visibility across the board
Synergizing ad inventory management and orders to prevent glitches in order processing with real-time information to improve stock requirement estimates
Creation of data lake ensured central repository for inventory data in required format and structure resulting in proper utilization of ad bookings for the customers
Regardless of booking channels, the common platform offers inventory requests across various media types