Digital Ad Order Management Solution with Data Analytics

Integrating business analytics to enable real-time asset booking for a UK-based DOOH leader

Our client is a leading outdoor advertising company with over a million digital advertising panels across the world. With a vision to reach a broader range of consumers, maximize inventory allocation and boost sales, the UK-based client approached us. We helped in developing an online advertising booking system by leveraging our data analytics capabilities that would help them respond to booking requests immediately, leverage sales opportunities, and maximize revenue.

Capability

Analytics

Industry

Advertising

Country

Key Features

The developed digital solution helps with efficient managing of bookings by leveraging analytics statistics from missed sales opportunities, predict trends, meet the needs when demand cycles peak and make more ad slots available.

Faster & timely data access

Improve ad slots management and hence increase revenue opportunities with quick access of accurate data to the sales teams for better interaction with customers

Unlock new sales opportunities

Allow teams to align and assess the emerging sales trends by analyzing market movements and determining market conditions

Increase customer acquisition & retention

Engage in more meaningful conversations with data insights on customer buying patterns, customer preferences, previous customer feedback and ad slots buying habits

Central repository for global ad inventory management

Effectively manage and address the inventory of ad booking requests generated across the centers with several digital ad panels to keep the costs optimized

Challenges

Unclear understanding of the real-time needs of the customer’s business

No available integration of booking requests from multiple applications

Overlapping and duplication of bookings with concurrent user access

Delayed response time to bookings

Solutions

We developed a custom AdTech software that provided a balanced inventory to meet increasing demand and allowed better controlling to spend for additional stock purchases. The ad order management system honored the strict business rules and predicted in real-time for the reshuffling of bookings. With a unique mix of software and hardware optimization, the servers were vertically scaled with a dynamic load-balancing cluster implemented for managing real-time bookings.

Ad slot booking with real-time management

Responds to booking request immediately and allows you to address resources based on the global traffic efficiently

Ad inventory optimization

Improves accuracy of ad inventory orders with a view of priority orders to help you save time and money while avoiding manual recount

Automated process

Responds to inquiries immediately without spending time on managing the inventory for any panel, any region, any segment

Real-time advertising booking system

Provides insights based on historical sales patterns to align and address current and future efforts to reduce the chances of stock-outs of slots or digital panels