AdTech Software Development Services

Empowering advertisers, publishers, and marketers with tailored programmatic advertising and real-time bidding platforms across display,mobile, CTV, and OTT omnichannel.

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AdTech

Optimize Campaigns in Real-time and Maximize Ad Performance with Result-oriented AdTech Development Services

Looking to launch a modern AdTech solution but need a technology partner? Let Rishabh Software be your trusted partner in bringing your vision of an intelligent advertising solution to life. With extensive experience in AdTech software development, we understand the AdTech industry’s challenges and are passionate about helping you navigate this dynamic landscape to achieve your revenue goals.

Our seasoned team of designers, developers, testers, SRE, and operations support excel in AdTech software platform development. We will also assist you in integrating AdTech software solutions with your existing CRM, ERP, and digital advertising management platforms to streamline campaign management, effective customer acquisition strategies, and optimize your budget for maximum profitability. Whether you’re an Adtech product company or a DSP / SSP or Ad agency, we’re fully equipped to help you harness the power of hyper-personalized marketing for greater ROI.

Next-Gen AdTech Capabilities Powering Precision, Performance, and Monetization

With over a decade of experience in AdTech development, our expertise spans the entire AdTech ecosystem. Our services currently power advertising operations across 40+ countries, helping businesses achieve significant improvement in campaign performance while maintaining 95% platform uptime.

Precision Targeting Solutions for Advertisers

We build custom DSPs that use ML and data tools for precise audience targeting, optimizing campaign performance, ad spend, and ROI.

Performance Optimization Platforms for Publishers

We develop SSPs featuring real-time bidding and dynamic creative management. Our expertise in real-time analytics and scalable architecture helps publishers boost ad revenue and engagement.

Scalable Monetization Software for Marketers and Agencies

We build DMP–based monetization platforms for cross–channel solutions
(OTT, CTV, DOOH) that drive revenue while ensuring privacy and IAB
compliance.

Build-to-Order AdTech Solutions for Modern Advertising Agencies & Media Enterprises

Leverage our top-of-the-line expertise to develop advanced solutions to strengthen the Adtech ecosystem.

Unlock Precision-targeted Advertising Through Automated Bidding

We can help you develop tailored Ad Tech solutions to launch new features and outpace the competition. Our expert AdTech developers stand ready to support you in optimizing DSPs, SSPs, DMPs, and ad exchanges – enhancing infrastructure, refining UI, and providing detailed reporting.

Our expertise lies in developing real-time bidding and programmatic advertising platforms designed for omnichannel advertising, including display, mobile, video, CTV, and OTT. Our team is proficient at designing and developing every element of the programmatic advertising ecosystem, including:

Demand-side platforms (DSPs)

Supply-side platforms (SSPs)

Ad networks

RTB Ad exchange

Ad server software development

Power Smarter Digital Advertising with Advanced Technology

We help you build innovative AdTech systems designed for ultra-fast and reliable ad marketplace transactions. Our AI-powered real-time bidding platform ensures seamless and instant ad inventory matching. From auction engines to data pipelines and ad-serving frameworks, our solutions are designed to suit your unique requirements. With scalable platforms, you can integrate and manage complex ad operations effortlessly while ensuring high performance and operational efficiency as your needs grow.

Ad campaign runners

DSP aggregators

Media and Entertainment software

Self-service ad management platforms

Task management

Performance analytics

Reach A Broader Audience in More Personalized and Impactful Ways

Transform your ad management platform with our full stack programmatic platform, now equipped with enhanced connected CTV capabilities. With our years of experience in big data, video, and online ad management software, you can boost your ad campaigns with agility, accurate insights, and reliable ROI metrics. Our experienced team will guide you through the complexities of the streaming TV landscape including display ads, interactive ads and full-screen video ads. From seamless integration to inventory configuration and bid request optimization, we empower you to harness the full potential of programmatic CTV advertising while retaining control over your tech stack, data, and product roadmap. Utilize the power of advanced TV advertising to accurately identify and reach your audience across a wide range of platforms through personalized, omnichannel campaigns. Key capabilities of this versatile offering include:

Cross-screen and cross-platform ad measurement

CTV capabilities for global outreach

OTT header bidding

Non-intrusive, personalized ads

Online advertising management platform

Optimize Your Strategy, Maximize Your Influence, and Amplify Your Business Reach

Maximize the impact of your clients’ digital advertising campaigns with our DSP solution that flawlessly integrates with leading SSPs, ad exchanges, publisher ad server software, and DMPs for precise ad targeting and optimization. With advanced bidder technology, efficient ad serving capabilities, comprehensive campaign tracking, and robust reporting tools – it allows advertisers to achieve desired results in real-time bidding auctions. Eliminate inefficiencies and opacity in ad buying with a DSP that facilitates instant ad purchases. Amp up your advertising game, boost brand awareness, and optimize your ad spend like never before with our DSP development services.

Campaign tracker

Inventory management

User profile database

Reporting and analytics

Cross-channel optimization

Frequency capping

Dynamic creative optimization

Bidder

Efficiently Optimize Digital Advertising Operations Across Digital Channels

Maximize digital ad revenue effortlessly with our SSP. Integrated with leading AdTech platforms, it allows publishers to optimize ad space sales, streamline campaign management, and drive revenue growth. Harness the power of real-time bidding (RTB), advanced analytics, and yield optimization to unlock new revenue streams. We can also help you integrate it with ad exchanges, demand-side platforms (DSPs), ad servers, and data platforms to expand your access to demand sources and audience data, enabling targeted ad experiences. Deliver a superior customer experience, drive revenue growth, and streamline the process of selling advertising inventory across various ad exchange marketplaces with features like:

Omnichannel support

Content management

Dynamic content optimization

Inventory management

Ad quality control

Dynamic Ad insertion

Performance reporting and analytics

API access and third-party integrations

Maximize Reach and Revenue with Easy Setup and Integration with Publisher Ad Server

Serving as the decisive link between publishers and advertisers, Ad Exchange Marketplaces allow real-time bidding and ad space selling. Publishers gain easy access to a vast pool of demand sources to optimize ad revenue while maintaining inventory control. Our solution offers customizable ad formats, sizes, and placements to integrate with any business area and frame formats. Unlock the full potential of your online presence with features like:

Demand source access

Dynamic pricing

Customizable Ad formats

Real-time bidding

Advanced targeting

Reporting and analytics

Target User Specific Groups and Optimize Ad Campaigns Effectively

Harness the power of a DMP to gather, process, and store diverse audience and marketing data. A DMP aggregates audience data from multiple disparate sources, including websites, CRM platforms, and data aggregators. This integration facilitates easy data sharing with third-party programmatic AdTech tools like ad exchanges and DSPs, tapping opportunities for enhanced targeting and optimization. Improve targeting strategies and drive better results from advertising efforts with features like:

Data gathering and processing

Audience segmentation

Integration with third-party tools

Real-time data insights

Integration with business systems

Enhance Brand Reputation, Gain Valuable Insights, and Achieve Optimal Results

We deploy various advanced techniques, including header bidding deployment, pre-bid adapters integration, and PMP implementation for optimal revenue generation. Leveraging programmatic methods, we effectively backfill remnant inventory while incorporating AI for supply path optimization, ensuring optimal ad placements. With our Ad Tech tools, you can optimize inventory, manage ad campaigns, and monitor performance. We can also assist you in building “proof of play” functionality to gain reliable insights into ad impressions and engagement so you can ensure accountability and maximize business revenue.

Real-time inventory insights

Ad quality assurance

Ad campaign analytics

Supply path optimization

Automated bidding strategies

Predictive analytics

AdTech Success Stories

Explore how we teamed up with top advertising agencies to modernize their tech stack, boost campaign ROI, and maximize operational efficiency.

Digital Ad Inventory

100% inventory utilization

Real-time Digital Ad Inventory Management Software Modernization

For a DOOH giant with 120,000+ ad panels worldwide

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DevOps Implementation

30% reduction in operational cost

CI/CD Automation & DevOps Implementation

For a UK-based Digital OOH company

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Ad Order Management

50% increase in booking of available assets

Digital Ad Order Management System Modernization

For a France-based global outdoor advertising company

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Performance-Focused AdTech Software Development Services

As a prominent AdTech development company with cross-domain knowledge, we can help you leverage smart advertising solutions that are secure, scalable, and robust.

AdTech Consulting Services

From defining AdTech functionality to validating innovative concepts, we’re here to guide you from conceptualization to implementation and beyond.

Software and Platform Modernization

We modernize software platforms for optimized performance & reduced costs while preserving your core functionality and ensuring IAB compliance.

Data Analytics and Visualization

Our data analytics services cover project scope, architecture specifications, tech stack, team composition, release schedule & dev methodologies.

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Design and Implementation Services

We use our data engineering & data lake implementation capabilities to bring your ad management software ideas to life, from concept to deployment.

CI/CD and Infrastructure Services

You can rely on us to build, test & integrate your code on secure and scalable cloud-based platforms that support diverse languages and frameworks.

AdTech Software Development Company for Publishers, Advertisers, and Marketing Agencies

Our AdTech software development services include platform creation, programmatic solutions, data management, campaign oversight, cross-channel integration, API development, rigorous QA, and ongoing app support.

Data Mastery for Dynamic Marketing

We enable seamless programmatic advertising and marketing by leveraging analytics techniques like ML, AI, and data science.

AdTech Software Done Right, Every Time

Our approach ensures your software is built for growth, scalability, and flexibility from day one.

Top Talent for AdTech Success

Our seasoned developers have over a decade of experience driving innovation in the AdTech industry.

Experience-driven AdTech Solutions

From operations support to infrastructure setup and quality assurance service to RPA, we bring hands-on experience to ensure project success.