AdTech Software Development Services
Trusted by the top AdTech leaders to build and scale custom DSP, SSP, and CTV platforms across display, mobile, and OTT.
First & Best AdTech Software Development Services and Solutions Provider
Looking to launch or scale a modern AdTech platform, but need a technology partner? Let Rishabh Software be your trusted partner in realizing your vision of an intelligent advertising platform. With extensive experience in AdTech software development, we understand the AdTech industry’s challenges and know how to address them with precision and scale.
Our experienced team of designers, developers, testers, SREs, and operations experts is well-versed at building DSPs, SSPs, ad servers, ad exchanges, and DMPs across omnichannel advertising platforms. Each platform is engineered for real programmatic scale, with AI and ML applied to drive measurable outcomes, including bid optimization, audience targeting, budget allocation, and real-time performance tracking.
We have practice-proven expertise in integrating your existing CRM, ERP, and digital advertising platforms, with 100+ integrations including DSPs, SSPs, and other digital advertising platforms, to streamline your AdTech ecosystem. We develop platforms that are built to fit seamlessly within your ecosystem, with infrastructure deployed on your preferred cloud and aligned with IAB, GDPR, and CCPA, and the majority of globally recognized AdTech standards.
We ensure that our development partners moving off white-label SaaS retain complete control over their code, algorithms, and data. If you are in the AdTech Ecosystem, our AdTech team of experts is fully equipped to help you leverage the full power of hyper-personalized Omnichannel marketing for greater ROI.
As a prominent Adtech product development company, we are well-versed at building Adtech solutions to perform at scale, delivering measurable outcomes across key performance benchmarks:
30B+
Daily bid requests handled at scale across multiple channels: display, mobile, web, CTV, and OTT
42ms
Average RTB latency, with infrastructure that stays under 100ms and scales automatically
40-60%
TCO reduction over 3 years for clients moving off white-label SaaS, with 100% code and data ownership
97%
Retention rate and a 10-year average client relationship. Most platforms go live within 6 to 9 months.
AI-Powered AdTech Infrastructure, Your CTV Business Needs, Built from the Ground Up
With over one and a half decades of experience in the AdTech domain, our expertise spans the entire AdTech ecosystem. Our Adtech consulting and development services currently power advertising operations across 40+ countries, helping businesses achieve significant improvement in campaign performance while maintaining 95% platform uptime.
Custom CTV AdServer and AdExchange
We design and develop AI-powered, CTV-first ad servers and exchanges that handle high transaction volumes without slowing down. Our architecture supports low-latency ad calls, precise decisioning, and flexible inventory management so you stay in control of every impression.
OpenRTB Integration
We implement complete OpenRTB’s latest protocol support with IAB standards to ensure clean bid requests, accurate bid responses, and smooth buyer integration. Your platform stays compatible with demand partners while maintaining speed and reliability at scale.
SSP Built for CTV Inventory Monetization
We build supply-side platforms tailored specifically for CTV inventory. You get dynamic floor pricing, private marketplace controls, direct deal management, and full transparency into performance. No revenue sharing surprises. No black-box logic.
SSAI and DAI Integration
We integrate server-side and dynamic ad insertion directly into your content delivery pipeline. Ads stitch cleanly into live streams and VOD with broadcast-quality playback. No buffering. No broken sessions. No drop-offs during ad breaks.
Unified CTV Campaign Management Platform
We create a single control center for campaign setup, trafficking, pacing, frequency capping, and delivery management. Your team works in one system instead of juggling disconnected tools.
Performance-Focused AdTech Software Development Services
As a prominent AdTech development company with cross-domain knowledge, we can help you leverage smart advertising solutions that are secure, scalable, and robust.
Scalable AdTech Solutions for Modern Advertising Agencies & Media Enterprises
Leverage our top-of-the-line expertise to develop AdTech solutions to strengthen the AdTech ecosystem.
Place Ads in Spaces That Best Suit to Reach Your Target Audience with Omnichannel Capabilities
We can help you develop a custom AdTech solution to launch new features and outpace the competition. Our expert AdTech team specializes in optimizing DSPs, SSPs, DMPs, and ad exchanges, strengthening infrastructure, ensuring platform reliability through rigorous testing and QA, refining UI, and delivering actionable reporting insights.
Our expertise lies in developing real-time bidding and programmatic advertising platforms designed for omnichannel advertising, including display, mobile, video, CTV, and OTT. Our team is proficient at designing and developing every element of the programmatic advertising ecosystem, including:
Demand-side Platforms (DSPs)
Supply-side Platforms (SSPs)
Ad Networks
RTB Ad Exchange
Ad Server Software Sevelopment
Drive Performance and Growth with Unmatched Efficiency
We help you build innovative AdTech systems designed for ultra-fast and reliable ad marketplace transactions. Our AI-powered real-time bidding platform ensures seamless and instant ad inventory matching. From auction engines to data pipelines and ad-serving frameworks, our solutions are designed to suit your unique requirements. With scalable platforms, you can integrate and manage complex ad operations effortlessly while ensuring high performance and operational efficiency as your needs grow.
Ad Campaign Runners
DSP Aggregator
Media and Entertainment Software
Self-service Ad Management Platforms
Task Management
Performance Analytics
Reach A Broader Audience in More Personalized and Impactful Ways
Transform your ad management platform with our full-stack programmatic platform, now equipped with enhanced connected CTV capabilities. With our years of experience in big data, video, and online ad management software, you can boost your ad campaigns with agility, accurate insights, and reliable ROI metrics. Our experienced team will guide you through the complexities of the streaming TV landscape, including display ads, interactive ads, and full-screen video ads. From seamless integration to inventory configuration and bid request optimization, we empower you to harness the full potential of programmatic CTV advertising while retaining control over your tech stack, data, and product roadmap. Utilize the power of advanced TV advertising to accurately identify and reach your audience across a wide range of platforms through personalized, omnichannel campaigns. Key capabilities of this versatile offering include:
Cross-Screen Measurement
Header Bidding for CTV
Streaming Integration
SSAI / DAI Support
End-to-End Advertising Campaigns Management
Non-intrusive, personalized ads
Optimize Your Strategy, Maximize Your Influence, and Amplify Your Business Reach
Maximize the impact of your digital advertising campaigns with our DSP solution that flawlessly integrates with leading SSPs, ad exchanges, publisher ad server software, and DMPs for precise ad targeting and optimization. With advanced bidder technology, efficient ad serving capabilities, comprehensive campaign tracking, and robust reporting tools, it allows advertisers to achieve desired results in real-time bidding auctions. Eliminate inefficiencies and opacity in ad buying with a DSP that facilitates instant ad purchases. Amp up your advertising game, boost brand awareness, and optimize your ad spend like never before with our DSP development services.
Campaign Tracker
Inventory Management
User Profile Database
Reporting and Analytics
Cross-channel Optimization
Frequency Capping
Dynamic Creative Optimization
Real-Time Bidding
Efficiently Optimize Digital Advertising Operations Across Digital Channels
Maximize digital ad revenue effortlessly with our SSP. Integrated with leading AdTech platforms, it allows publishers to optimize ad space sales, streamline campaign management, and drive revenue growth. Harness the power of real-time bidding (RTB), advanced analytics, and yield optimization to unlock new revenue streams. We can also help you integrate it with ad exchanges, demand-side platforms (DSPs), ad servers, and data platforms to expand your access to demand sources and audience data, enabling targeted ad experiences. Deliver a superior customer experience, drive revenue growth, and streamline the process of selling advertising inventory across various ad exchange marketplaces with features like:
Omnichannel Support
Content Management
Dynamic Content Optimization
Inventory Management
Ad Quality Control
Dynamic Ad Insertion
Performance Reporting and Analytics
API Access and Third-party Integrations
Maximize Reach and Revenue with Easy Setup and Integration with Publisher Ad Server
Serving as the decisive link between publishers and advertisers, Ad Exchange Marketplaces allow real-time bidding and ad space selling. Publishers gain easy access to a vast pool of demand sources to optimize ad revenue while maintaining inventory control. Our solution offers customizable ad formats, sizes, and placements to integrate with any business area and frame formats. Unlock the full potential of your online presence with features like:
Demand Source Access
Dynamic Pricing
Customizable Ad Formats
Real-time Bidding
Advanced Targeting
Reporting and Analytics
Target User Specific Groups and Optimize Ad Campaigns Effectively
Harness the power of a DMP to gather, process, and store diverse audience and marketing data. A DMP aggregates audience data from multiple disparate sources, including websites, CRM platforms, and data aggregators. This integration facilitates easy data sharing with third-party programmatic AdTech tools like ad exchanges and DSPs, tapping opportunities for enhanced targeting and optimization. Improve targeting strategies and drive better results from advertising efforts with features like:
Data Gathering & Normalization
Audience Segmentation
Third-Party Integration
Real-Time Insights
Integration with Business Systems
Enhance Brand Reputation, Gain Valuable Insights, and Achieve Optimal Results
We deploy various advanced techniques, including header bidding deployment, pre-bid adapters integration, and PMP implementation for optimal revenue generation. Leveraging programmatic methods, we effectively backfill remnant inventory while incorporating AI for supply path optimization, ensuring optimal ad placements. With our Ad Tech tools, you can optimize inventory, manage ad campaigns, and monitor performance. We can also assist you in building “proof of play” functionality to gain reliable insights into ad impressions and engagement so you can ensure accountability and maximize business revenue.
Real-time Inventory Insights
Ad Quality Qssurance
Ad Campaign Analytics
Supply Path Optimization
Automated Bidding Strategies
Predictive Analytics
Featured AdTech Success Stories
Explore how we teamed up with top advertising agencies to modernize their tech stack, boost campaign ROI, and maximize operational efficiency.
AdTech Software Development Company for Publishers, Advertisers, and Marketing Agencies
We know the domain inside out, which means you get a team that understands your business needs and challenges. Our experience-driven AdTech software development services include RTB platforms, programmatic solutions, inventory management, data engineering, and ongoing support so you can focus on growth.
15+ Years of AdTech Engineering
We’ve been building DSPs, SSPs, ad exchanges, and RTB platforms since the early days of programmatic. This experience translates into faster delivery, fewer missteps, and systems designed to perform from day one.
Omnichannel Expertise Across the AdTech Ecosystem
We build unified AdTech platforms that power campaigns across CTV, OTT, display, DOOH, and mobile, ensuring consistent performance, control, and scalability.
Infrastructure Built for Billion-Request Scale
Our solutions deliver 99.97% uptime, handle 30B+ daily bid requests, and maintain ~42ms RTB latency. Built to stay stable under pressure, so performance and revenue remain uninterrupted.
AdTech Capability You Own, Not Outsource
We do not just deliver projects. We build your internal AdTech capability. From programmatic infrastructure to data pipelines, you retain control while we power delivery driven by dedicated teams, platform expertise, and continuous engineering support.From operations support to infrastructure setup and quality assurance service to RPA, we bring hands-on experience to ensure project success.
Global Clients
Insights to Amp Up Your AdTech Game
Optimize advertising workflows, amplify campaign effectiveness & increase your bookings by drawing insights from real-world case studies and blogs.
