Shopping Mall Navigation App for Retail Industry [CASE STUDY]

11 Nov. 2014 Case Studies

Indoor navigation mobile app for a Canada based retail chain. They offer fast moving consumer goods across 20+ stores and connect with their consumers through this simple and time effective mobile app. Indoor navigation system simplifies customers’ shopping experience, resulting in time saved and increased spending.

Objective

The client needed a mall navigation app with a simple and effective way to navigate consumers towards stores. The app needed to deliver retail promotions through location based services when in close proximity to the stores. The user interface needed to be simple and intuitive with a floor-by-floor view to map stores and a directory listing of retailers with their promotional offers.

Challenges

  • Distributing real-time offers to customers as per category
  • Device compatibility for existing and next generation smartphones
  • Delivering unified user experience
  • Incorporating indoor location based functions

Approach

To deliver a mall navigation mobile solution, the team at Rishabh Software designed, developed, tested and deployed the application for iPhone and Android mobile phones. The solution methodology was focused on building native applications for iOS & Android platform to include indoor mapping functions like high resolution maps for easy navigation of the mall and guiding customers between stores through the shortest route by following the trail shown on the screen.

The app also had a parking tab to save the location of the car’s parking spot prior to entering the mall. The customers can also categorize and search for stores, offers and events without an internet connection through the app’s offline feature.

Shopping Mall Indoor Navigation App Screenshots

Indoor navigation mobile app for shopping malls and retail stores

Business Benefits

  • Building stronger connections with customers by understanding shopping patterns
  • Discovery of shops made easy by integrating customized indoor maps
  • Improved brand visibility by sharing offers and event promotions
  • Higher user satisfaction and operational efficiency

Industry Segment

Retail

Technology and Tools

  • iOS
  • Android
  • Objective C
  • MySQL

Rishabh Software offers custom mobile solutions and services to clients all across the globe. We cater the best solution to our customers in various industry verticals by leveraging latest technology and market trends.

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