Development of Centralized Preselling App For Global Luxury Fashion Brand Using Power Platform [Case Study]

In today’s competitive luxury retail landscape, delivering high-touch, personalized experiences is essential. This case study highlights how a global fashion brand house leveraged digital transformation to reimagine its preselling operations across exclusive runway events, elevating both client satisfaction and operational efficiency.

The digital preselling app enabled seamless event execution with organized look management, enhanced real-time client engagement, and centralized order tracking with flexibility for amendments. By automating communication and workflows, the solution contributes significantly to boosting operational efficiency while delivering a premium, personalized experience that aligns with the brand’s high standards.

Project Overview

The client, a globally recognized luxury fashion brand, hosts exclusive runway events where its elite clientele can preview and pre-order items months before they are available in stores. Traditionally, this preselling process was managed through a combination of offline workflows, spreadsheets, and multiple disconnected systems. Client advisors employed manual methods to track invitations, record orders, and follow up via email, resulting in inconsistent client experiences, delays in order processing, and a lack of centralized visibility across global teams. These inefficiencies became more pronounced as the brand expanded its high-touch client engagement strategy.

The brand aimed to digitize the entire special orders lifecycle from look presentation to client interaction and order capture with a scalable, secure, and intuitive solution. We helped the client with the development of a digital preselling app for managing runway fashion events by leveraging our Power Platform consulting services, which delivers a personalized “See Now, Buy Now” experience and streamlines event operations. The solution, built using Microsoft Power Automate and SharePoint development services, successfully automated key workflows.

Challenges

• Fragmented Systems & Manual Workflows
  Multiple disconnected tools resulted in inefficiencies in event execution, order capture, and client communication.

• Lack of Centralized Client Intelligence
  Advisors were unable to access client profiles, preferences, or past orders in real time, which limited personalized interactions.

• Order Amendment Complexity
  Managing pre-orders and edits over a 6-month cycle was time-consuming and error-prone.

• Manual Communications
  Email-based order updates lacked consistency, diminishing the premium experience expected.

• Unstandardized Access Controls
  No unified access management across global, regional, store, and individual user levels.

Solution

Built on Microsoft Power Apps, Power Automate, and SharePoint Online, the custom preselling app development for fashion runway events helps in organizing runway looks, managing client interactions, capturing orders, and automating communications.

 

Key Features & Capabilities:

• Runway Event & Look Management
  Created structured event workflows to upload and organize runway looks. Visual assets and material information were mapped by the merchandising team for each look.

• Client Attendance & Advisor Assignment
  Tracked invitations and attendance for events and linked clients to their dedicated advisors for personalized service and accountability.

 

• Real-Time Notifications
  Integrated Power Automate for sending automated emails on order confirmations, changes, and reminders to clients and advisors.

• Role-Based Access Control
  Configured granular access across Global, Regional, Store, and Individual levels, ensuring secure and targeted user experiences.

• Order Management & Drafts
  Allowed advisors or clients to save draft selections during or after events and amend them over 6 months. Orders remained visible and traceable.

 

Benefits:

• 30% faster event setup and look management
• 40% improvement in client engagement and satisfaction enabled by real-time access
• 50% increase in visibility and control over the order lifecycle
• 60% reduction in manual tasks and turnaround time

Customer Profile

A global luxury fashion brand known for its exclusive runway collections and highly curated shopping experiences tailored to an elite clientele.

Technologies

• Microsoft Power Apps – For building a responsive cross-device user interface
• Microsoft Power Automate – To trigger workflows and communication automation
• Microsoft SharePoint Online – To store and manage all event, order, and client-related data

Industry

Luxury Fashion & Apparel