Gone are the times when media owners were happy with a 50% fill rate for their digital assets. Today, they would be interested in leveraging the other half as well. The starting point for the same would be to explore alternate approaches/channels that help maximize bookings and optimize fill rates. And this has led to the increased adoption of open bidding & auction platforms that enable media buyers to list & sell their digital assets faster!
Learn how we assisted a UK-based global DOOH agency with Real-Time Bidding (RTB) ad exchange system development to monetize their digital inventory & maximize efficiency.
A Europe-based DOOH advertising agency operating in more than 15 countries wanted to build an exchange platform that enables real-time bidding for optimal usage of its ad inventory & increasing profitability. They were using an inventory booking solution to pre-book their digital inventories based on ad requirements but were unable to leverage the locations that drove fewer bookings, resulting in revenue loss.
We developed an Exchange Platform that integrates an RTB system that allows multiple media owners to bid on ad inventory, with the winning ad being displayed on a digital screen.
Following the micro-services architecture, our team developed the following three components:
The data team utilizes Exchange Supply Message & Exchange Demand Message and finally aggregates them in the data lake. From here the data can be queried from an SSP interface to generate reports that can be viewed by media owners.
A UK-based global DOOH agency
JDK-10, Spring-Boot Microservice, DynamoDB, Kafka, Auth0, AKKA, Spring WebFlux