Learn how we helped a North America-based full-service advertising and marketing consultancy develop a performance dashboard using Power BI to analyze campaign effectiveness, boost revenue, and expand client reach.
Project Overview
The US-based digital marketing group with a global presence was on the lookout for an experienced Power BI development partner for custom advertising analytics dashboard development. They wanted to develop a centralized platform to assess, analyze and optimize their efforts for the customers’ by tracking relevant metrics that contribute to the campaign’s success. The advertising business wanted to develop a better understanding of its performance by reviewing the success parameters from the previous campaigns & platforms.
Challenges
- Lack of visibility into the type of traffic that impacted the sales
- No quantitative insights into which channels, regions, in particular, are successful
- Inability to track the device penetration that generated maximum clicks and views
- No clarity of the CTR by day/month/year to know the most profitable sources
Solution
We designed the performance dashboard using power bi to empower the agency with a detailed outlook on their performance across various channels & existing client engagements. The dashboard enables extraction of insights on ad & campaign costs, ad reach & engagement with return on ad spend and most importantly client-wise segregated revenue data for digital marketing campaigns across industries & offerings.The digital marketing KPI dashboard combines relevant analytics across clicks, impressions, CTR & more bifurcated by region, channel type, industries & duration. By integrating the advanced functionalities within Power BI for ad spend analytics, we enabled connecting the dots between spending and revenues earned – from YoY sales to campaign spending. Further, the platform is also designed to work seamlessly with other applications including social marketing, email marketing, sales insight, marketing management & analytics.
Users can uncover problem areas & devise targeted messaging with the ability to:
- Analyze conversion rate and lead trends across regions and channels
- Delve deeper into KPIs like clicks, impressions, conversion rate, bounce rate, and more across social channels
- Determine both underperforming & high performing sources (paid media, social, email, organic search & site referral) for different industries
- Evaluate the ad spend performance on the most & least profitable platforms across the marketing funnel to figure out what’s working & what’s not
- Track CTR by day/month/year to uncover the most lucrative platforms for different industries that provide max value
- Understand client wise growth and revenue
Benefits
- 100% faster decision making with real-time inputs on campaign performance
- 90% of manual analysis is eliminated with automated reporting
- 3x increased focus & accuracy on market & potential customer needs
Customer Profile
A US-based multi-bouquet advertising agency.
Technologies
Power BI
30 Min
