Learn how we helped develop a magazine-style social media management app that combines content curation, team collaboration, and seamless social sharing in one unified solution.
Objective
The client wanted to create an integrated solution for Content marketing and Social media marketing with an innovative marketing automation feature, delivering continuous and engaging content to social networks. The solution should deliver a unified user experience for engaging prospects/customers, build the social brand and establish strategic influence.
Challenges
- Limited audience size and lack of engagement
- Adapt the user interface to minimize user interaction
- Data mining for generating semantic information
- User privacy and security
Approach
The development team at Rishabh Software analyzed and mapped the client’s requirements into multiple phases. To deliver rapid application development, the team created reusable components like BaseTable views, Share adapter, Dragging mechanism, Image processing algorithm and Merging algorithm to create a unified social media marketing mobile solution. The solution works flawlessly across popular social media platforms like Facebook, LinkedIn and Twitter.
Business Benefits
- Easy creation and curation of content, increasing the level of engagement among users
- Personalized content classification and categorization
- Better reporting and social media analytics
- Content automation with scheduling and frequency
Industry Segment
Social Media Management
Technology and Tools
- iOS
- Objective C
- Google Analytics
- Test Flight
- Crittercism
- New Relic
30 Min
