Real-time Digital Ad Inventory Management Software Modernization

For a DOOH giant with 120,000+ ad panels worldwide

A Singapore-based leading outdoor advertising company wanted to streamline and upgrade its ad inventory system. With the legacy approach, they had to manually manage the process across multiple disparate systems, which was both time-consuming & costly.

Capability

Enterprise Software

Industry

Advertising

Country

Singapore

Key Features

The re-engineering advertising inventory management software today integrates data from multiple disparate systems to track ad placement orders based on their live status and across diverse regions, from selection to delivery over a simplified user interface.

Smart intake

A form that extracts data from various types of order formats while converting it to a standard, manageable and structured format

Amalgamated order fulfillment

An integration of supplier systems that provides insights into delays, lead times, and confirmed delivery dates

Integrated order delivery

Provides updates on delivery dates, status, notification alerts on delay, and real-time impact/update on inventory & hence planning

Real-time order monitoring

A command center that provides a high-level overview of ad order inquiries and their placement/delivery status along with inputs on missed opportunities

Challenges

No system to perform high-volume data processing in real-time

No live tracking of available inventory

No proper insight on advertising inventory management

Booking response time across the process was low

Solutions

Team Rishabh modernized the legacy digital ad inventory management solution that could process millions of data sets to offer inputs in real-time, enhances inventory use, and addresses many bookings simultaneously. As the preferred big data solutions provider, we used the digital-first strategy to re-engineer the existing system into a customer-centric system.

Central repository for inventory data

Using JSON, we created a data lake to store, manage & track inventory data in the required format & structure for real-time inventory availability resulting in enhanced ad bookings.

Cross-media integration

Regardless of many booking channels, we integrated different media types into the ad inventory management software to increase revenue growth.

Cloud integration

We recommended AWS as the most flexible and secure fundamental services platform to the customer for networking, storage, and computing. The revamped ad inventory platform consists of several microservices running on Amazon Elastic Compute Cloud (Amazon EC2) instances. we implemented a master-slave architecture to support the infrastructure and manage many requests.

Data engineering in cloud

Leveraging technologies like Apache Kafka & Apache Zookeeper, we put the unstructured data to work and equipped the solution to handle high-volume data from different locations.