Location Based Marketing App For Mobile Devices [CASE STUDY]

16 Oct. 2014 Case Studies, Mobile App

An innovative social media organization required a location based mobile advertisement solution to help retailers and marketers proactively initiate audience engagement, build brand awareness and establish higher customer footfall. A mobile app was developed to help users discover, redeem and share nearby local deals through social channels.

Objective

The client wanted to create an integrated location based advertising and social media solution for mobile users. The solution would enable users to leverage location based services and discover offers and deals at nearby retailers through advertising. They can even communicate through social media features like chat and share the offers with their friends. After selecting the offer the user can visit the store and show the deal at the point of sale for redemption, helping retailers reach out to more customers.

Location Based Ads Mobile SolutionLocation based ad solution can help you convert users into customers

Challenges

  • Limited audience size and lack of engagement
  • Adapt the user interface to minimize user interaction
  • Integration of location based advertising and social media utilities
  • User privacy and security

Approach

The development team at Rishabh Software analyzed and mapped the client’s requirements into multiple phases. To deliver rapid location based mobile app development, the team created reusable components to provide location based advertising and social media features enabling retailers to tap into the ever-growing smartphone user base. The solution is integrated with Facebook and Twitter for sharing offers easily through these social media platforms.

Location Based Ad Solution Screenshot 1Location Based Ad Solution Screenshot 2

Location Based Advertising App Screenshots

Business Benefits

  • Cost Savings – Purchasing a published deal and getting more customers
  • User Convenience – Finding friends and deals around your location
  • User Friendly – Acquiring and using paperless deals on the smartphone
  • Staying Connected – Messaging and sharing through the app on Facebook and Twitter

Industry Segment

Social Media

Technology and Tools

  • iOS
  • Objective C
  • Apple Maps
  • iAD
  • Sqoot
  • Parse

Rishabh Software provides custom software services and solutions to global clients across various industry verticals. Our mobile solution experts leverage the cutting edge technology to provide our clients with the best solution for their custom requirements.

Get a Free ConsultationTalk to our experts to get the best suited solution for your retail business.

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