Social Media Management Mobile Solution [CASE STUDY]

21 Oct. 2014 Case Studies

A social media management solution that blends a beautiful magazine-style content app with team collaboration and powerful social sharing features. Its a combination of Flipboard and HootSuite, with no ads.

Objective

The client wanted to create an integrated solution for Content marketing and Social media marketing with innovative marketing automation feature, delivering continuous and engaging content to social networks. The solution should deliver a unified user experience for engaging prospects/customers, build the social brand and establish strategic influence.

Challenges

  • Limited audience size and lack of engagement
  • Adapt the user interface to minimize user interaction
  • Data mining for generating semantic information
  • User privacy and security

Approach

The development team at Rishabh Software analyzed and mapped the client’s requirements into multiple phases. To deliver rapid application development, the team created reusable components like BaseTable views, Share adapter, Dragging mechanism, Image processing algorithm and Merging algorithm to create a unified social media marketing mobile solution. The solution works flawlessly across popular social media platforms like Facebook, LinkedIn and Twitter.

Social Media Marketing and Automation Solution

Social Media Marketing Mobile Solution with Content Curation, Automation and Tracking Features

Business Benefits

  • Easy creation and curation of content, increasing the level of engagement among users
  • Personalized content classification and categorization
  • Better reporting and social media analytics
  • Content automation with scheduling and frequency

Industry Segment

Social Media Management

Technology and Tools

  • iOS
  • Objective C
  • Google Analytics
  • Test Flight
  • Crittercism
  • New Relic

Here’s where you can get the NewzSocial iOS App. It’s an innovative outbound social media marketing app that enables marketers to proactively spark audience engagement, build brand awareness and establish thought leadership in social channels. https://itunes.apple.com/us/app/id546527255

Get a Free ConsultationTalk to our experts to get the best suited solution for your retail business.

Follow Us
Subscribe to the Blog
Get a Free Consultation
Reach out to our team to get a free consultation for your next projectContact Us