Development of Omnichannel eCommerce Solution for UK Retailer

For a UK-based cloud solution provider serving 1000+ retail brands across the globe

The client was seeking a customized commerce solution that could serve as a single platform between retail enterprises and their end-customers. This would help streamline the buying processes and build brand reputation through a transparent approach. As part of the mandate, they needed to develop a first-of-a-kind eCommerce platform and continuously improve its functionality by adding new, engaging features.

Capability

Enterprise Application Services

Industry

Retail

Country

Key Features

A unified platform helps deliver fluid omnichannel experiences enabling meaningful customer relationships, smoother business processes, and improved sales.

Personalized reach

Personalized offers and discounts to customers at every touchpoint to motivate purchase while earning loyalty that eventually drive sales & profits

Merchandising

Equip retailers with right pricing, distribution channels, and up-sell or cross-sell merchandise to delight customers and maximize business efficiency

Increased transparency

Provide accurate, verified, and timely updates through constant first line support to enable data transparency and hence better decisions

Actionable analytics

Leverage enterprise-wide data to analyze buyer trends and market forecasts for actionable insights and tighter control

Challenges

Siloed channels impacting inventory & order management

Lack of processing of large volume of data streaming from multiple sources

Inability to do enhancements and modifications without affecting system performance

Restricted agility and flexibility of the in-house team to act on customer requirements

High risk of data theft & hacking

Solutions

The unified solution helped the client simplify omnichannel retailing with total control over customer engagement, order & product management, and business analytics to elevate shopping experiences and increase profitability.

Agile approach

Developed the solution that met the rapid and changing needs of our client by applying agile methodology practices and standards

Order management

Developed a centralized module to manage all orders and inventory across various touchpoints with real-time assignments, prioritizations, and status updates

Integrations

Unified various payment gateways, built & integrated advanced search & promotion elements, implemented CRM integration and other 3rd party APIs to deliver a comprehensive solution