AR-based Product Visualization App Development

For a UK-based leading consumer & building materials manufacturer looking to enhance customer experience

Our client wanted to leverage AR (Augmented Reality) for product visualization. While user experience was the core of product roadmap planning, it would improve customer engagement and hence sales conversion.

Platform

iOS

Industry

Manufacturing

Country

Key Features

We developed an iOS-based application. It offers a gamified virtual experience. Users can select the designated area and try out the building elements – the color, design pattern and more. The app lets them explore product placement in a virtual environment before making the actual purchase decision.

Easy object prototyping

AR product visualization offers smooth plotting of objects. It helps obtain precise design inputs about the components and realize changes in real-time

Saves time & costs

Virtual customization offers easy on-the-go pricing estimation to make faster buying decisions

Product catalog on-the-go

End-users can try out different color, design and structural options from the comfort of their home

Improved product search

Enables easy capture of products to conduct a visual search. It helps for quick comparison & display with the exact or closest product match

Challenges

Limited/no experience to select the best AR platform that appeals to the target audience

No mechanism for rendering the products in real-time

Lack of IT enablement to build such augmented reality app with integration capabilities and varied components

No customer data on preferences collected digitally that could be leveraged

Solutions

Rishabh’s team developed a mobile app to offer Augmented Reality for product visualization using OpenCV technology. The application helps engage users using gamification and personalization features.

Mobile camera integration

Customers can use the device camera to visualize a selected area within a virtual 3D object space. It offers a feel of the real world by fetching the info about the position and orientation

Real-time cost estimator

Quick calculation mechanism to check the actual cost of adding and deleting features for building requirement

Hosting AR gallery

A virtual store that allows users to interact with new and existing 3-D objects through the app. AR in interior design helps test & experience potential features for their home décor with active pricing information and offers