Digital Ad Order Management System Modernization

For a France-based global outdoor advertising company

Our client helps brands build meaningful interaction and scalable communication across digital advertising screens. They wanted to modernize their 2 decade-old legacy solution that managed booking, contracts & invoices of assets across 100+ locations.

Capability

Enterprise Software

Industry

Media & Entertainment

Country

France

Key Features

Backed by an extensive experience in software development for advertising & digital businesses, we helped reengineer the online ad booking and order management system that today offers a holistic view of operations – from inventory to asset owner management at one go.

Network & unit visual planner

Display all standard and dynamic units (and their networks) with map location, asset category, frame type, rate card & availability status to help customers find the display slot they need, faster.

Portfolio management

Ease of managing multiple portfolios of digital screens across varied properties, like malls, bus stations, airports & more within the system for easy discovery & planning of inventory.

Booking & contracts

Enables ease of booking for multiple properties with real-time status & reminders for blocked sites with pricing & related information. Helps track payments, invoicing, credit and debit notes, party ledgers & revenue with a country-based configuration.

Intelligent reports

Gain granular visibility into accounting, contract management, and media management to accurately analyze business performance with Jasper-based reports & improve accountability with real-time dashboards & data visualizations.

Challenges

No real-time visibility into asset bookings across distributed geographies

No single source of truth due to multi-database roles, logins, profiles, and user management

Errors while managing booking requests and invoices in different currencies for varied units and networks

Redundant work for collecting and organizing the bookings, contracts, and invoices into a unified, easy-to-access location

Solutions

Team Rishabh followed the agile methodology for development starting with a 3-week sprint. The defects and enhancements were prioritized and finalized by the functional team with complete requirements documented on JIRA. The process focused on the following key aspects;

Implementation architecture

To do away with data silos, the updated asset booking management app was seamlessly integrated with the following external systems:

Asset and offer management
Feed planner for posting management
Network/Unit availability status reporting
Client management module
Contract e-booking

Implementation of web services

Our team utilized REST API services to make integrations simple and scalable with different web services as listed below;

Booking manager
Booking tracking
Allocation management
Client manager
Manage digital stock

Analytics

Curated datasets with geospatial data streams to pinpoint audiences to help offer better planning & management of inventory to push the right messaging to the right audience at the right time & for the right location. Work with a data-driven, low granularity approach towards OOH analytics to analyze spending vs campaign ROI.