Digital Ad Order Management System Modernization
For a France-based global outdoor advertising company
About
Our client helps brands build meaningful interaction and scalable communication across digital advertising screens. They wanted to modernize their 2 decade-old legacy solution that managed booking, contracts & invoices of assets across 100+ locations.
Capability
Enterprise Software
Industry
Media & Entertainment
Country
France
Key Features
Backed by an extensive experience in software development for advertising & digital businesses, we helped reengineer the online ad booking and order management system that today offers a holistic view of operations – from inventory to asset owner management at one go.
Network & unit visual planner
Display all standard and dynamic units (and their networks) with map location, asset category, frame type, rate card & availability status to help customers find the display slot they need, faster.
Portfolio management
Ease of managing multiple portfolios of digital screens across varied properties, like malls, bus stations, airports & more within the system for easy discovery & planning of inventory.
Booking & contracts
Enables ease of booking for multiple properties with real-time status & reminders for blocked sites with pricing & related information. Helps track payments, invoicing, credit and debit notes, party ledgers & revenue with a country-based configuration.
Intelligent reports
Gain granular visibility into accounting, contract management, and media management to accurately analyze business performance with Jasper-based reports & improve accountability with real-time dashboards & data visualizations.
Challenges
- No real-time visibility into asset bookings across distributed geographies
- No single source of truth due to multi-database roles, logins, profiles, and user management
- Errors while managing booking requests and invoices in different currencies for varied units and networks
- Redundant work for collecting and organizing the bookings, contracts, and invoices into a unified, easy-to-access location
Solution
Team Rishabh followed the agile methodology for development starting with a 3-week sprint. The defects and enhancements were prioritized and finalized by the functional team with complete requirements documented on JIRA. The process focused on the following key aspects;
Implementation architecture
To do away with data silos, the updated asset booking management app was seamlessly integrated with the following external systems:
- Asset and offer management
- Feed planner for posting management
- Network/Unit availability status reporting
- Client management module
- Contract e-booking
Implementation of web services
Our team utilized REST API services to make integrations simple and scalable with different web services as listed below;
- Booking manager
- Booking tracking
- Allocation management
- Client manager
- Manage digital stock
Analytics
Curated datasets with geospatial data streams to pinpoint audiences to help offer better planning & management of inventory to push the right messaging to the right audience at the right time & for the right location. Work with a data-driven, low granularity approach towards OOH analytics to analyze spending vs campaign ROI.
Technologies Used
Project Snapshots
50%
increase in booking of available assets
360°
insights for real-time inventory status
100%
streamlining of inventory to finance management process
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