Social media integration helps boost the user engagement in the target market, and subsequently improve bottom-line results. It is an integral component of app modernization exercise for modern retail businesses.
The utilization of social media combined with big data enables driving agility and efficiency across business operations.
Learn how Rishabh Software helped a UK-based enterprise serving customers in the retail vertical with efficient web application modernization solution.
We helped them meet the next-generation customer demands by improving the app performance and ultimately productivity while optimizing the costs.
The online marketplace platform enabled retailers to cater and serve the teachers and students across the campus of the educational institution.
And, the existing web & mobile-based applications supported buy/sell of food items, get rewards, and more.
However, the customer was seeking a user interface modernization of their existing app to achieve maximum customer outreach.
As part of the mandate:
Leverage our customer-centric, multiplatform digital transformation services to improve business performance & flexibility while reducing costs
A phase-wise implementation approach enabled to deliver the end solution in shorter time frame with limited iterations.
We determined two primary must-have elements for the customer’s business:
Phase-2: Application Modernization
Our team adopted an agile methodology to offer a continuous app development module and enhancement service for the customer.
As part of the solution, we:
Even though the solution was created as an MVP- part of a quick marketing strategy, it evolved with host of new features and elements based on the inputs from our analytics team.
To conclude, Rishabh Software team delivered the end solution within six months. It enabled the customer to review daily progress and create focused campaigns to attract and retain the end customers.
Today, the enterprise client can reach new, and evolved customers through their modernized application. It has helped them to become a modern player in the retail sector and meet the evolving demands of their end-users.
UK-based Enterprise in the Retail Industry