Technology has always been a disruptor for the media & entertainment industry. In the last decade, we’ve witnessed a surge for high-quality entertainment content fueled by advancements in device type and improved broadband speeds.
Today, over-the-top (OTT) streaming services have drastically changed the M&E industry landscape. It allows both new and established online streaming service providers to offer greater flexibility with pricing, how viewers can access content with what to watch.
So, whether you’re a content creator, entrepreneur, or a business looking to expand your audience, we’ll try to answer all your questions around how to build a streaming service from scratch and more.
Let’s dive right into it!
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The application allows users to stream video content with their smartphones, tablets, or smart TV devices over the internet. It eliminates the need for using cable or satellite subscriptions.
They provide instant access to the video content that consumers would want to watch on their favorite devices. Whether it’s a movie, sports, a health rejuvenation session, or an eLearning session that users can watch wherever and whenever suits them. Some most popular apps include Netflix, Amazon Prime Video, HBO Max, Disney+, Hulu & more.
At present, there are four types of active services made available in the market. It includes;
Though, the video segment has surfaced at the forefront. It is also a point of interest for the current businesses and the established ones who are largely dependent on its market size. Even with this article, we’ll discuss them in great detail.
Feature consideration is critical for your business plan while creating a custom app. Let’s check out the most crucial ones;
Get ahead of the rest by partnering with us to develop custom apps that are accessible and compatible with all platforms.
Developing an innovative application requires a team of highly skilled technical professionals with a deep understanding of the latest tools and technologies. However, to ensure that the solution meets your business needs, there are few steps you must consider as mentioned below:
1) Define your Niche: It’s not a walk in the park to build content for all niches and accomplish overnight success. It is vital to spend time pinpointing the right target audience before entering this vertical. This helps provide clarity on the innovation and value your app can offer for the specific niche.
2) Build Your Content Repository: Content is the soul of any such app. It is wise to design and build a content inventory keeping in mind the mood, interest and inclination of your subscribers. It is the foundation of your app that must be updated on a regular basis to stay relevant as it is the key to keep the users engaged.
3) Choose a Business Model: The next step to build the app requires you to choose the right business model. In our experience, there exist primarily four types of video streaming monetization models followed by the top media companies;
4) Get Your Web & Mobile App Developed
Once you have followed the above steps and have everything in place, get in touch with a custom OTT platform development company like Rishabh Software who can help you choose the right server, streaming protocol, and security systems based on your requirements.
Our experienced team of developers & designers in ott app development can help identify, evaluate and deploy custom solutions that provide you a competitive edge. Also, their understanding of business and technical requirements to build an app suited for your business can help execute the plan faster to enable your users to access the application anywhere, anytime.
Personalization and innovation define the success of your app. Our highly skilled and experienced development team has the required exposure of leveraging emerging technologies to ensure your video is delivered in the right format and optimized for playback across devices and network conditions.
The cost of developing the application of choice depends on several factors.
The timeline can range from 3 – 8 months for a custom solution and white-label can reduce time to market and can be launched within a month. This varies based on business needs and use cases.
For more than two decades, we have been using the latest technologies to deliver breakthrough solutions for clients. In an industry shaped by evolving consumer behavior, we understand that customized and personalized content experience matters.
Leverage our proven domain expertise – full-fledged consulting and development services to identify, assess and deploy custom software solutions with end-to-end integrations. We understand the ins and outs of most common business workflows and can help you out at each step of the way, from video ingestion to management to monetization.
If you have an app idea or a specific requirement, get in touch with us. As a trusted media & entertainment software development company, we can turn your idea into reality to level up your business on a global scale.
Rishabh Software offers expertise to build custom streaming solutions to engage your audiences and ensure higher ROI