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Essentials Of OTT App Development

10 May 2021

Technology has always been a disruptor for the media & entertainment industry. In the last decade, we’ve witnessed a surge for high-quality entertainment content fueled by advancements in device type and improved broadband speeds.

Today, over-the-top (OTT) streaming services have drastically changed the M&E industry landscape. It allows both new and established online streaming service providers to offer greater flexibility with pricing, how viewers can access content with what to watch.

So, whether you’re a content creator, entrepreneur, or a business looking to expand your audience, we’ll try to answer all your questions around how to build a streaming service from scratch and more.

Let’s dive right into it!

Table of Contents:

  • What is an OTT App?
  • Types of OTT services
  • Key Features of OTT platform Video App
  • How to develop an OTT app with Video features?
  • Tech Stack of an OTT App
  • On-demand OTT App Development Cost Estimate

What Is An OTT App?

The application allows users to stream video content with their smartphones, tablets, or smart TV devices over the internet. It eliminates the need for using cable or satellite subscriptions.

They provide instant access to the video content that consumers would want to watch on their favorite devices. Whether it’s a movie, sports, a health rejuvenation session, or an eLearning session that users can watch wherever and whenever suits them. Some most popular apps include Netflix, Amazon Prime Video, HBO Max, Disney+, Hulu & more.

Growth In Global OTT Landscape

  • According to a recent report by Statista;
    • OTT media revenue is forecasted to reach over USD 167 billion by 2025.
    • Netflix is the biggest OTT provider worldwide with more than 200 million paid subscribers.
  • Comscore’s 2020 State of OTT report shows 69.8 million US homes use services.

What Types Of OTT Services Are Active In The Market?

OTT Services Types in the Market

At present, there are four types of active services made available in the market. It includes;

  • Video
  • Audio
  • VOIP
  • Messaging

Though, the video segment has surfaced at the forefront. It is also a point of interest for the current businesses and the established ones who are largely dependent on its market size. Even with this article, we’ll discuss them in great detail.

Key Features Of OTT Platform Video App

OTT Video App Development Features

Feature consideration is critical for your business plan while creating a custom app. Let’s check out the most crucial ones;

  • User Profile
    Simple user registration and easy sign-in feature require details like email address, social login, or phone number with OTP verification. It is an essential step as it helps the user to manage and control what they watch. The dashboard provides the content they want to view, the preferred payment choice and suggestions based on their screening history.
  • Universal Search Bar
    A must-have to enable subscribers to find easily what they are looking for through text and voice search. It should facilitate users to search for movies, TV series, actors, directors and other videos by entering their names. The search bar should be easily identified by consumers of all age groups. An OTT app development company can help you identify and develop the advanced search string algorithms to fuse matured discovery capabilities within the app.
  • Multilingual Content
    If you wish to make your app reach a broader demographic beyond geographical borders, it is necessary to make the content available in a variety of language options. It can be through subtitles, audio description, or audio track.
  • Watch List
    It allows subscribers to add movies, videos, TV shows and other content they wish to watch later. A custom OTT software development can help develop a custom notification feature that would remind users of their watch later list.
  • Subscribe
    A subscription plan plays a vital role in increasing customer loyalty. The plans can be weekly, monthly, quarterly, or annually. The inclusion of offers, reward points and referrals in the plan helps generate user’s interest in the app.
  • Push Notifications
    Through this feature, consumers get pop-up messages about the new content releases on the platform. You can also send subscription plan alerts, expiry details, new offers & more. Deploying artificial intelligence allows sending recommended content to users directly based on the analysis of their most viewed video content.
  • Social Media Integration
    In the digital world, the power of word of mouth marketing works wonders. People are generally found watching videos and trending series when they find it in their social media feed. Adding social media features to your app is an effective way of gaining user engagement.
  • Payment Gateway
    It is necessary to integrate a reliable payment gateway in your business app with required security for users that allow payment via debit cards, credit cards, bank transfer, e-wallet apps and more.
  • Ratings and Reviews
    In the social media-driven world, it is vital to capture user feedback and rating about their experience with the app. It helps providers to keep up with the trends and improve service quality in line with customer expectations.
  • Admin Dashboard
    As the name suggests, it allows seamless management of the overall operations. The dashboard provides real-time insights into user’s behavior for the different types of content. The user management module enables keeping a check on users, their subscriptions & profile status. The video management module allows the admin to upload, maintain a video library across categories and even look after advertising and promotion opportunities.

Want To Create A Next-level OTT App?

Get ahead of the rest by partnering with us to develop custom apps that are accessible and compatible with all platforms.

How To Develop An OTT App With Video Features?

Developing an innovative application requires a team of highly skilled technical professionals with a deep understanding of the latest tools and technologies. However, to ensure that the solution meets your business needs, there are few steps you must consider as mentioned below:

1) Define your Niche: It’s not a walk in the park to build content for all niches and accomplish overnight success. It is vital to spend time pinpointing the right target audience before entering this vertical. This helps provide clarity on the innovation and value your app can offer for the specific niche.

2) Build Your Content Repository: Content is the soul of any such app. It is wise to design and build a content inventory keeping in mind the mood, interest and inclination of your subscribers. It is the foundation of your app that must be updated on a regular basis to stay relevant as it is the key to keep the users engaged.

3) Choose a Business Model: The next step to build the app requires you to choose the right business model. In our experience, there exist primarily four types of video streaming monetization models followed by the top media companies;

  • SVOD (Subscription Video on Demand):
    Users view the entire range of your video content offering in return for a recurrent fixed called the subscription fee. Netflix, Amazon Prime are popular examples of this type of model.
  • TVOD (Transactional Video on Demand):
    It is essentially a pay-per-view model, where the log-in is free but the users will have to pay to view and download a certain piece of content. Apple’s iTunes, Sky Box Office are some of the examples of this model.
  • AVOD (Ad-Supported Video on Demand)
    An ad-centric digital video service model is successful for platforms with huge viewership. While access to major content is free for the users it is still advertising-driven within the content. YouTube can be considered as a good example of this type of model.
  • Hybrid Models
    As the name suggests, this model is a combination of the other three business models. While creating your custom platform, you might want to address a different segment of users with some;

    • Want to access the videos for free
    • Want unlimited access to a video library
    • While few just want to pay for the content they access
      To generate high revenue from the app, you can decide the model based on your business need.

4) Get Your Web & Mobile App Developed
Once you have followed the above steps and have everything in place, get in touch with a custom OTT platform development company like Rishabh Software who can help you choose the right server, streaming protocol, and security systems based on your requirements.

Our experienced team of developers & designers in ott app development can help identify, evaluate and deploy custom solutions that provide you a competitive edge. Also, their understanding of business and technical requirements to build an app suited for your business can help execute the plan faster to enable your users to access the application anywhere, anytime.

Rishabh’s Streaming App Development Capabilities

  • Per-Title Encoding
    We analyze the bitrate and pick the ideal size for each video to optimize the most optimum viewing experience as per bandwidth.
  • Adaptive Streaming
    With high-end transcoding services, applying compression and adapting the video quality as per the user’s consumption requirement or the internet speed, to deliver videos from 2 MBps to 1 GBps seamlessly.
    We use data saver services to restrict usage of mobile data and view the video on low but viewable quality.
  • Multiple Codecs and Formats
    Our team provides the capability to read, convert and view content from a variety of formats such as MPEG, AVI, FLV, MKV, H.264, etc.
  • Low Latency
    With a robust server and streaming architecture, we help you manage the load and provide user stream with the lowest delay or latency.
  • Apply Optimal Streaming Protocol
    Relay the advantage of recognizing global RTMP standards and even the ability to convert HTTP to make it easier to broadcast.
  • Cross-Device Delivery
    Our proficient team possesses skills and experience in various technologies, to create a cross-platform app/solution that can work on Smart TVs, Roku, Mobile and tablets and even gaming consoles.

Tech Stack Of An OTT App

Personalization and innovation define the success of your app. Our highly skilled and experienced development team has the required exposure of leveraging emerging technologies to ensure your video is delivered in the right format and optimized for playback across devices and network conditions.

  • Languages: Kotlin, Swift, JavaScript, Python
  • Bootstrap
  • Backend (API): Laravel/PHP/Other MVC
  • Streaming Video: Ngnix server – RTMP format for android and website. HLS format for iOS
  • For compressing and converting video resolution – REDIS server and queue concept.

On-demand OTT App Development Cost Estimate

The cost of developing the application of choice depends on several factors.

  • Features and complexity of the app
  • Size and geographic location
  • Data inventory package for video content
  • Total number of platforms and devices where you want to release your app
  • Expected traffic management
  • Streaming capabilities – live stream vs on-demand streams
  • Technology stack required to develop the app
  • Size of a development team with skillset
  • Development Timeline

The timeline can range from 3 – 8 months for a custom solution and white-label can reduce time to market and can be launched within a month. This varies based on business needs and use cases.

Why Choose Rishabh Software To Develop Your On-Demand OTT App?

For more than two decades, we have been using the latest technologies to deliver breakthrough solutions for clients. In an industry shaped by evolving consumer behavior, we understand that customized and personalized content experience matters.

Leverage our proven domain expertise – full-fledged consulting and development services to identify, assess and deploy custom software solutions with end-to-end integrations. We understand the ins and outs of most common business workflows and can help you out at each step of the way, from video ingestion to management to monetization.

If you have an app idea or a specific requirement, get in touch with us. As a trusted media & entertainment software development company, we can turn your idea into reality to level up your business on a global scale.

Step Into The Future With New-gen OTT Platform

Rishabh Software offers expertise to build custom streaming solutions to engage your audiences and ensure higher ROI