Tech Blogs, Latest Industry News, and Trends

Is Your Infrastructure Engineered to Operationalize Programmatic CTV at Scale?

Is your infrastructure ready to operationalize programmatic CTV at scale? Let’s explore the key factors that should be on your

Build vs. Buy Programmatic CTV Platforms: A Strategic Guide for AdTech CXOs

Should you opt for off-the-shelf solutions for convenience, or should you invest in building a centralized digital platform? Let's explore

How Advanced Analytics is Redefining Programmatic CTV Advertising

Unlock the power of CTV analytics to enhance programmatic advertising. Explore how data-driven insights improve targeting, personalization, and ROI.

Programmatic CTV Is Set to Hit $32B – Here’s Why Advertisers and Publishers Must Leverage Now!

In this informative piece of content, we explore how programmatic CTV is becoming a foundational element for advertisers and publishers

Agency Trading Desk Integration: How to Get It Right

For agencies looking to streamline their processes, improve targeting, and gain tighter control over media buying, Agency Trading Desk (ATD)

How to Build a Self-Serve Advertising Platform?

Still advertising in the traditional way? It’s time to shift. Digital tools & platforms now give advertisers full control over

Programmatic CTV Advertising: How it Works, Types, Future and More

One of the most significant shifts in the advertising landscape is the rise of programmatic CTV advertising. In today’s digital

Ad Fraud Detection and Prevention Software Development for Programmatic Advertising Success

This blog provides a comprehensive guide on ad fraud detection and prevention – from understanding its impact on programmatic advertising

High-Level Ad Exchange Key Components and Their Roles in Modern Ad Tech Solutions

As the digital advertising landscape evolves rapidly, the need for a well-structured ad exchange architecture and the precise alignment of

The High-Level Exchange: A Central Hub for Ad Buying

In this blog, we will explore high-level ad exchange solution workflow and how we strategically assisted our development partners in

Ad Network Platform Development: Types, Process, Challenges and Solutions

The shift towards programmatic advertising has unlocked the door for advertisers and ad agencies to reach a broader audience across

DMP Development: Features, Benefits, Types and More

Creating an outcome-driven advertising business demands a strong grasp of approaches to dealing with ' Loads and loads of Data.'

OpenRTB Benefits for Advertisers & Publishers

The emergence of omnichannel capabilities AdTech platforms and components is flourishing programmatic advertising in terms of industry growth and seamless

How OpenRTB Integration Can Add Value to Your AdTech Platforms

Are you in the pursuit of integrating Open RTB in your ad exchange marketplace? This blog covers all key aspects

Ad Exchange Development: Types, Benefits, Features and More

Want to explore more about programmatic ad exchange before deciding to invest in their development? This blog post covers multiple

How AI in Programmatic Advertising Helps to Target and Personalize Ad Campaign Experiences?

Are you actively looking to embrace the extended capabilities of AI in programmatic advertising? Continue reading this blog to discover

Ad Server Development: Role, Types, Benefits and Features

The ad server development and integration in the dynamic world of programmatic advertising has proven to be a smart move

Ad Exchange Vs Ad Network: A Detailed Comparison Guide For Advertisers and Publishers

Ad networks and ad exchanges are the core components that drive programmatic advertising and create a seamless path for connecting

Real-Time Bidding Platform Development for DOOH to Redefine Ad Exchange Process [Case Study]

Rishabh Software, a leading AdTech software development company, assisted a UK-based global DOOH enterprise with Real-Time Bidding (RTB) ad exchange

Supply Side Platform (SSP) Advertising: What it is, Benefits, How it Works, & More

In this blog, we will explore what is supply-side platform, how it works, and its key role in streamlining the

Demand Side Platform (DSP) Advertising: What it is, Importance, Types & More

DSPs primarily focus on real-time, cross-channel buying of digital ad impressions across multiple channels such as webpages, display, mobile, video,

100+ Million Bids Hourly: Programmatic CTV Ad Exchange Platform Development Case Study That Redefined Real-Time Advertising