A well implemented customer relationship management (CRM) project can do wonders for your business efficiency and productivity. It can ease customer management, enhance your customer service, facilitate cross-departmental efficiency and improve data collection and organization.
The underlying promise of a new CRM attracts several businesses each year to implement the software for their business. However, a significant percentage of CRM projects fail or don’t deliver to the expectations or value assigned to them; especially new CRM projects, that face several stumbling blocks and pitfalls as they undertake this journey.
Why Do CRM Projects Fail?
However, most of these mistakes can be avoided if you plan well. We list some of the common mistakes and pitfalls of CRM implementation that can disrupt your CRM and measures to prevent them:
When implemented right, CRM can take customer experience and satisfaction to the next level. It can offer a number of advantages including actionable insights and greater automation for routine activities, as well as identifying, understanding and helping your end-customers. Rishabh Software’s tailor-made CRM solutions can help you avoid these common pitfalls and ensure successful CRM implementation.