Retailers are revamping their business models to adapt to evolving market trends while addressing consumer needs. And, contactless customer experience is emerging as the focal point of their digital strategies today.
You must be wondering why? Creating a touchless retail experience right from order placement to payment to pick-up or delivery enables driving customer satisfaction & loyalty.
However, creating such an ecosystem is not a one-size-fits-all approach. The focus on customer experience and preparedness for touchless retail will define the success or failure of business strategy implementation.
Through this article, we’ll explore some of the essential facets of how retail businesses can develop & implement touch-free digital solutions that ensure success in the new normal.
Simply put, contactless or touchless retail can be defined as the mechanism that involves negligent human intervention across end-to-end customer buying processes.
It also covers different concepts as listed below that can be classified under the broad category and leverages a unique technology stack.
There exist a variety of digital solutions that can be integrated into your contactless shopping experience mix to satisfy customer needs and expectations. The said systems will ultimately enhance your reputation and revenue in the long run. Here we go;
The touchless retail solutions offer several benefits to businesses in the way they create experiences loved by customers. Further, they contribute to the bigger business goals from a macro perspective.
The growth opportunities include:
Offer a frictionless shopping experience to future-proof your business with a custom retail software.
Touch-free digital solutions are becoming a must-have for retailers across the globe even faster than how analysts are forecasting. It is because of their ability to make purchases faster & easier, support secure transactions, and hence boost revenues. Let’s look at some of the real-world case studies of companies that are leveraging technology to make the in-store experience safer, smarter & more enjoyable for their customers.
A famous US-based fast-food restaurant chain adopted touchless payments to accelerate their order fulfillment process while protecting the consumers during the pandemic. Equipped with facial recognition technology, the company used kiosks to helps customers make easy payments and redeem reward points across different locations.
A UK-based retail brand implemented an eCommerce solution to provide a touch-free purchase experience. Designed to connect all the touchpoints, both online and offline, it serves as a single platform between retail enterprises and their customers. The unified solution provides fluid omnichannel experiences with total control over customer engagement, order fulfillment, product management & inventory management. It has not only elevated shopping experiences but also increased the brand’s revenue by 25%.
An international sporting goods brand recently introduced product display kiosks to give people the opportunity to look and feel the products before making the final purchase. They can complete the checkout process over the mobile application!
The contactless culture is certainly here to stay. Today’s consumer has already adapted to its speed, security, and convenience. So, if you are embarking on your journey of creating a touchless shopping experience, here are some key factors to make it robust, resilient, and future-ready:
Adopting these technologies and making changes now means your retail business will be well-positioned to adapt, thrive, and grow even as the future continues to evolve.
The global pandemic won’t be around forever, but the concept of contactless shopping has become a permanent reality. Adopting new technologies while retaining the all-important human touch is the only way to future-proof a retail business. Here’s how:
Whether you are a global store, an eCommerce brand, or a retail startup, our full-service software development cycle covers everything from UI/UX design and software architecture to development and testing. Every solution is custom-designed to enhance the consumer experience and boost operational efficiency.
We are fully equipped to develop enterprise-grade retail solutions, innovative platforms, and on-demand mobile apps by leveraging industry-leading technologies like AI, ML, AR, VR, IoT, and more.
Custom retail software solutions that we can help you build are:
We also enable seamless integrations of POS terminals and online payment gateways. These integrations make managing reward programs, invoicing, and inventory management more effective.
Having assisted international retail brands with tailored software solutions, we are fully armed with all the knowledge and resources needed to help you anticipate customer needs faster and surpass your competitors.
When you choose Rishabh, you get much more than a custom retail software solution. You get the expertise of our team, extensive industry experience, superior service quality, and growth opportunities.