Over 2 billion users are accessing social media through internet since last two decades. This is a big opportunity for eCommerce platforms to integrated social media into their services. Bigcommerce which is an eCommerce platform, has introduced “Channel Manager” that helps online merchants integrate their stores with popular social media channels – i.e. Facebook and Pinterest – to boost sales.
With Channel Manager, the online merchants can promote their products on all the major online channels. It helps to streamline multi-channel sales while reaching out and offering more products to customers right on Facebook and Pinterest. This gives the retailers an additional opportunity to grow sales, streamline workflows and test the additional channels’ efficiency.
Moreover, connecting new sales channels via Channel Manager makes multi-channel eCommerce effortless. If you’re a Bigcommerce development company or a store manager, you can access the ‘Channel Manager’ menu from the sidebar navigation via Bigcommerce control panel. Once you select the Channel Manager menu, follow the prompts that appear to connect Facebook and Pinterest to your store and start selling and managing orders from one location. While you do that, also go through the additional Bigcommerce Channel Manager benefits that are outlined below:
In addition, you can even allow the “Save Now, Buy Later” type of Pinterest shoppers to purchase products directly through your Pinterest account that uses ‘Buyable Pins’ feature. By opting for “Buyable Pins” you also help your Pinterest shoppers to purchase products with a few taps, without leaving the marketplace. Most interesting part of this feature is that it saves the users’ product information and activity when they are logged in and provides a wide variety of brands on a single platform.
These benefits depict that selling online is beyond attracting more customers to your store. And Channel Manager is one great feature that brings to retailers the unforeseen opportunities that help them increase revenue, ease order management and reduce opportunity/third-party listing costs.
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