Every enterprise – be it large or small will need to have an online presence today. If an organization wants to sell online – it will need an online store. These online stores need to be ‘hosted’ on an eCommerce platform. While there are a number of providers who can offer you a complete eCommerce solution, making a choice about the right platform is far from easy. It is very likely that you’ll get a different response from every store owner you speak to. Irrespective of the choice made, it is necessary to opt for one that offers all the features and functionalities you plan to incorporate on your store website. In this article we take a deep dive into Magento – one of the fastest growing eCommerce platforms worldwide.
Benefits of using Magento for eCommerce Business
Owned by eBay, it is one of the most popular, open-source, eCommerce platforms available in the market today. It has been adopted by some of the world’s leading brands – like Nike, Olympus and Samsung.
Powering more than 200,000+ online businesses, it has a host of benefits that make it a top choice for eCommerce businesses. Magento’s community edition is free and let experts/enterprises setup an online store using plug-ins made by Magento experts. The Enterprise edition follows a licensing model and is targeted to cater large organizations to develop a highly customized and feature-rich Magento eCommerce store. There’s also Magento Go, a hosted solution that is quite similar to Shopify but is primarily aimed at small businesses and is not eligible for upgrades.
As a powerful open-source software, it can be customized and configured in a number of ways. The wide range of options, albeit at a cost do require either technical ability or dedicated resources that can effectively leverage this robust platform. Let us consider how Magento eCommerce website development can benefit your enterprise..
Still want more? Magento features hundreds of extensions or apps that can be leveraged to create the eCommerce store of your dreams. Do not be turned off by the misconception that Magento is meant for seasoned developers only.
To conclude, Magento is one powerful platform that can not only be used by large organizations but also benefit entry-level businesses with a limited range of products. If you require an online eCommerce store that’s tailor made to your enterprise needs, Magento will work seamlessly. It has won the trust of the world’s biggest brands with its innovative features and strong performance.
Talk to our experts to get the best suited eCommerce solution for your business