3 Key Factors Of Website To Native App Conversion

18 Sep. 2017 Mobile App

A decade ago, having a website was a crucial part of establishing an online presence. But mobile apps has now taken the world of internet and business by storm. With user’s increased dependence on smartphones and apps, enterprises have realized the potential mobile apps present for their businesses. They are leveraging the expertise of app development service providers to build apps for multiple platforms such as iOS, Android, and Windows.

In several countries, the number of mobile devices has surpassed the number of desktops, making mobile presence a requisite for every business. But even today there are thousands of businesses that only have a web presence (website or web app) and find converting it into a native mobile app a massive challenge.

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Therefore, we have outlined some key factors below that will help you transit your website to native app efficiently.

Assess your current web experience:

To kick-start your idea of converting web to mobile app, it is essential to examine your current web experience. Analyze what works and what doesn’t for your website or web app so that the further course of action is aligned with your app experience.

Facebook is the perfect example of the web to native app transition done right. The company first launched a website, then a web app and later built a native app that offers a slick user interface along with the core social networking features. Instead of adding new features or functionalities, Facebook optimized its existing web features for the app to deliver similar user experience and allow users to stay connected with their social network.

Analyzing your web experience and understanding the app requirements before commencing your web to mobile app transition will not only speed up your mobile app development cycle but also prove to be cost-effective in your transition phase.

Understand the target audience of your app:

One of the prominent reasons why enterprises choose to establish their presence on the web as well as mobile is to attract potential customers they would otherwise lose due to the absence on mobile. Besides that, having a thorough understanding of various devices and platforms that the users prefer is also significant.

Tools like Google Analytics can also help you identify the right type of audience and devices for your mobile app. For instance, if a majority of your audience use iOS devices, it is important to give priority to iOS app development. The insights gathered via analytics tools will help you select the right platform and reach out to the right audience.

Consider use cases of your app:

When you convert mobile website to native app, it’s not only the different devices that matter. Even if the same user uses your website and app, they are probably accessing it at a different time and location. Let’s say, a user books a cab using a personal computer and can access all the features and services through the web app. But will that user prefer using a desktop when returning home from work? Certainly not!

This example clearly explains how user scenarios can greatly differ while propelling the need to cater to mobile customers. Also, when you plan to provide users with multiple options, ensure you pay attention to app’s UX factors.

In conclusion, the mobile web to app transition should be a strategic move. Planning, development, and analysis are the keys to a successful migration from web to mobile. Its complex process can, however, demand several iterations in the development lifecycle. You can partner with a professional app development firm like Rishabh Software to ensure that your entire conversion cycle is smooth and efficient.

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