Organizations world over have websites to create brand awareness for their enterprise. However, the popularity and spread of mobile devices have grown to such an extent that it has almost become a necessity for the organization to have a mobile version for their website.
Having a mobile presence and interacting with your customers on their preferred medium gives you an edge over the rest. The two most important things that you need to consider regarding your website is whether you want to adapt a Responsive Web Design or want to develop a Native Mobile App.
We have compared two strategies for you to help and decide which will be the most suitable path for you.
|Criteria||Native Mobile App||Responsive Web Design|
|Access Speed||Very fast||Fast|
|App Store||Available at app store||May not be available|
|Approval Process||Certain processes necessary||No process necessary|
|Development Cost||More Expensive||Manageable|
|Features||All native features of the respective OS||Limited features available|
|Functionality||Some functions may be eliminated||All features of a website available|
|Internet Requirement||Can be accessed offline||Cannot be accessed offline|
|Monetization||Can be easily monetized||Cannot be easily monetized|
|Navigation||Interactive user interface||Static but has a responsive user interface|
|Optimization||Excellent optimization on mobile device||Moderate optimization on mobile device|
|Access||Post download & Installation of app||Through mobile browser|
Depending on the comparison criteria above, you can choose the most suitable and effective strategy to create a mobile presence for your website.
Talk to our experts to get the best suited solution for your retail business.