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Benefits Of Mobile Apps For Business: 7 Reasons You Need Mobile App Today!

21 Feb 2019

Mobile applications today are one of the most powerful tools for connecting with the target audience for businesses. With almost every individual relying on them, the market continues to grow. Even the number of mobile phone users is expected to cross 5 billion by 2019. Mobile applications are estimated to generate around 189 billion USD in revenues via app stores and in-app advertising, by 2020.


Therefore, if you are still thinking about why mobile apps are important for your business; our article will help you understand the critical benefits to fine-tune your decision.

  1. Enhancing Visibility
    For the US, mobile as a medium to attract most minutes is expected to surpass TV by 2019. Also, apps account for over 90% of internet time on smartphones and 77% of internet time on tablets. Therefore, visibility to your target customer helps create the right connections. It helps in their decision making while buying a product or rendering services you could offer. It is advantageous to be “in the way” on the app store for the unconscious recording of your well-designed app or its icons, images and more.
  2. Boosting Direct Marketing
    Benefits of a mobile app for business include offers direct marketing opportunities with current and potential customers. The apps as a whole serve many functions, including providing general information, prices, booking forms, user accounts, messengers, news feeds, search options and more. The app notifications alert customers about promotions and upcoming discounts. Further, the push notifications even help to remind the customers about your products and services as and when required.
  3. Offering Incentives to Customers
    For making customers return to your website or store, the mobile app provides a better engagement. It could be in the form of a customer loyalty program, reward points, and more. By taking optimum advantage of personalization, the organization can share useful promotions, discounts, or bonuses periodically. Further, the users who have installed the app could even get exclusive offers and special rewards. Therefore, the result is more downloads and more return customers.
  4. Strengthening Your Brand Awareness
    Mobile apps for business also lets you enhance the image of your brand. Therefore, the sooner your customers engage with your app the chances of them buying your product and service will be higher. The intuitive design of the app will make it interesting enough for the customers to open it every few days at least. Hence, in today’s highly competitive world, it is vital to leverage opportunities to educate the target customer about your brand, and further, increase its recognition.
  5. Better Communication
    One of the key advantages of mobile apps for business includes increasing the effectiveness of your communication channels. You can let the customers reach you via the app with active customer service as a critical element. It will save the customer’s time, and they will appreciate it. Also, if the customer wishes to contact you via the app, he or she does not have to look up your company’s contact number over the internet.
  6. Staying Ahead of the Competition
    A big reason to launch a mobile app for your business is to gain a competitive advantage. If you have a first-mover advantage, then your customers might prefer you. Further, it will also make them realize your technology-orientation and forward-thinking approach. However, for cluttered marketplaces, continuous innovation and staying abreast of latest in progression will help. It could comprise of on-the-spot awards, referral awards, cash-back offers and more. The mobile app can help you increase company profits by providing optimum sales growth.
  7. Mapping Customer Journey
    Appropriate understanding of the customers is the key to success of any business today. The benefits of a mobile app for your business comprise of useful information for further analysis. Moreover, this plays a vital role in designing the customer journey. It comprises of factors, like – the time spent on the app, the products they buy, and more. Further, you can even map the sections and categories, which are the least favorite among your target customers. The data comprises of customer’s geolocation, demographic data, and many other interesting statistics. The analytics help improves business foresight and provides a better user experience.

Mobile apps for business provide several benefits to almost any company. However, it is vital to remember that mobile apps must solve business specific problems and contribute to their bottom-line. Today, a variety of small and midsize organizations engages in an effective mobile strategy that is beyond just a mobile-friendly website. So, if you are a business who is still not sure whether or which type of mobile app your business needs, a leading mobile application development company like Rishabh Software can help you. Our team has the required experience to create compelling mobile apps while assisting you to achieve your business goals.

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