4 Must-Follow Mobile App Usability Rules for Businesses
09 Sep. 2015 Mobile App
Mobile devices have become an integral part of our day to day lives. We rely on them for a vast range of digital services that make our lives easy. Whether it is hailing a cab with Uber, ordering takeout or even finding a new romantic interest on Tinder, we seek a range of services through our phones. A smartphone is no longer just a medium of communication, it is a platform that helps us do more every day.
According to comScore, Mobile-only internet use is becoming more prevalent and is driven predominantly by Millennials, out of which 21% no longer use desktop computers to access the web. Organizations need to ensure they’re ready to meet this shift in the mobile usage landscape. Apart from adding a responsive code to their website pages to deliver user friendly mobile experience on a smartphone, there are a few more mobile app usability guidelines that businesses need to follow.
4 Steps to Deliver Usability in Mobile Apps
So, how can you ensure that you continue to emphasize the significance of usability in mobile apps for your organization?
- Speed Optimization: Websites and Apps need to load quickly and one that takes a longer loading time will be frowned upon by search engines. Reducing the size of images is one way of boosting the speed.
- Simple Interactions: This is a main part for mobile user experience design where you need to limit the size of interaction in order to keep customer engaged. What this means is, the number of steps a user has to go through to get from Point A to Point C. It may be okay to have a detailed contact form on a website meant for a desktop, but having a long form for a mobile is a big No-No on a mobile. Use a single click/tap to make interactions smaller and more effective.
- Efficient Filters & Search: Making sure that your users have efficient site search and filter options will greatly improve the user experience for mobile applications. In addition, users will find it easy to navigate their way around your site. As opposed to navigating through tons of information, the user can use a simple search bar to find what they need.
- Task Design: An essential rule of thumb for mobile app usability design is to keep your intended audience or user base in mind. Ensure that your UX design is easy to understand for your mobile app users. This is one of the most critical attributes of emphasizing usability for mobile applications. If required, it may be a good idea to revisit the information architecture behind the design.
While there is no denying that having a well coded app is a prerequisite to its usability, developers need to make sure they don’t overlook the importance of delivering enjoyable user experience design. Keeping an eye on whether or not your app is intuitive is essential to success.
A user also needs to ‘feel’ engaged when they work with your mobile app. It doesn’t matter what the purpose of your app is, if the end product doesn’t offer a superior UX to your customer, then you aren’t really ready to cater to their needs. A flawless mobile experience can build or break your enterprise’s reputation so keep both UX and usability at the forefront of your design.