4 Benefits Of Augmented Reality Apps To Facilitate Immersive User Experiences

05 Dec. 2017 Trending

From the confines of sci-fi stories back in the late 1990s, the augmented reality phenomenon has now come to reality. In the past year, the AR technology garnered a lot of attention and traction, especially among the tech giants and mobile app developers, thanks to the Pokémon Go surge.

Pokemon Go, an AR-based game application built by Nintendo, allowed its users to merge the virtual and real world by directly overlaying 3D objects (i.e. Pokemon characters) on the physical environment. This dynamic manipulation of data helped the gaming app to keep its users engaged for several hours at a stretch.

Benefits of Augmented Reality App in BusinessAugmented Reality Apps Advantages

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Realizing the potential and impact augmented reality can have on the users, it is being gradually incorporated into all spheres of the business world including online retail, healthcare, travel and tourism, education, real estate, and many more. Even Apple and Google have launched their own augmented reality kits called ARKit and ARCore respectively to help developers build superior-quality and high-performing AR applications. So, while you strive to choose among the best mobile application development solutions available for your project, take a look at some remarkable benefits of augmented reality apps.

1. Improved Training & Education:

Augmented reality holds immense potential when it comes to educating employees or college students. Unlike the real-world training scenarios, a trainer or tutor can leverage augmented reality to make learning new concepts and processes easier for trainees and students. For instance, taking a virtual car engine apart through AR is far easier than a real one. Moreover, the process can be repeated as many times as required. With the help of an augmented reality app, an enterprise can not only educate individuals but also help them hone their skills and capabilities.

2. Object Visualization:

Another application of AR is the way it helps to place digital assets in the physical world. Merging the virtual objects with the real world allows developers to interact with the digital elements (3D objects) they created as if they were real objects. For example, car designers have to work on thousands of parts to get the car design right. Using immersive AR technology and computer graphics, they can project the virtual layouts of a car’s interior on a full-size model of a car dashboard. Visualizing digital objects through AR in such a manner provides detailed insights into what a finished product would look like as compared to a flat product image on the screen.

3. Enhanced Customer Service:

Augmented Reality can make life easier for the consumer-facing employees, most importantly for those working in online retail. According to Forrester Research, sales professionals can use AR glasses to help customers buy cosmetics that can enhance their aesthetics. The sales staff can not only visualize what the customers would look like after applying a particular cosmetic but also offer guidance on how to apply it. Many eCommerce brands such as L’Oréal and Lowe are already leveraging AR to provide better customer services via mobile devices in place of head-mounted displays.

4. Augmented Business Operations:

Besides helping the remote workers access customer data on-demand, the AR headsets can change the way employees work. For example, an insurance loss adjuster can use AR headset to examine a car that has been damaged in an accident. And while the loss adjustor examines the damaged car, the AR headset can add a video of the car into a system that evaluates the damage and estimates the cost to fix it. The recognition capabilities of a device make it easier for the adjuster to determine the damage. This further helps the insurance worker to process claims quickly and more precisely.

Likewise, the healthcare professionals can use AR headsets to diagnose and treat diseases. For instance, a doctor can capture symptoms when examining a patient using the AR headset which provides them with relevant medical information related to that patient.

The Opportunities Are Endless

Though augmented reality is still in its infancy, it’s quickly evolving due to an increase in use of mobile devices and their extended functionalities as well as enhanced internet speed. This is the right time to implement AR for your business. With Rishabh Software’s custom app development services, you can leverage the advantages of augmented reality apps to transform your workspaces and customer experiences. So, connect with us now to know how you can draw customer attention by building futuristic AR solutions.

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