iPhone Vs iPad User Persona [INFOGRAPHIC]

Optimizing your iOS apps is not limited to just the hardware specs that have changed over time. Apple’s App Store Distribution page recently shared that – 46% of users have upgraded to iOS8, 49% on iOS 7 and 5% on an earlier iOS. It means that nearly half of app users are on iOS 8.

The only way an iPhone app can become successful in this world is if it is engaging enough, and this is only determined by the iPhone app development and design process. It is important to understand the iPhone and iPad marketplace these days and for that it is important to achieve the best suitable design for use.

There is a common misconception that user experience design is confined to sketching of user interfaces. But it’s much more than just that and it impacts the overall success of the application. Ideally, the process starts at the strategy level where the UX strategy is defined to keep up with the customers changing behavior and expectations.

The origin of smartphones has given rise to the mobile design industry. Today, smartphones have become so popular that the sales of desktops and laptops are largely diminishing.