iPhone Vs iPad User Persona [INFOGRAPHIC]

iOS enabled devices viz. the iPad and the iPhone continue to be the gadgets of choice for majority of the tech savvy population. With this infographic we have tried to showcase the different segments/interests of people and their preference of device.

This analysis is based on usage of the devices during the month of May this year from a random sample of 44,000 odd users. A multitude of inferences can be gathered from this infographic and they will surely help app developers and advertisers in their development and targeting plans.