For any appreneur, building an application with a killer user interface and great features is not enough for a long-standing sustenance. In the ever increasing world of mobile apps, customers hop from one app to the other in search of the right combination of great service, personalized UX, simplicity and customer value. The present day customers have plentiful options with access to app reviews which makes it even harder for a business to build long lasting customer relationships.
A study by Compuware reveals that around 80 to 90 percent of all mobile apps once downloaded are eventually deleted by the users. App marketers are therefore required to focus on inspiring and retaining existing app users. This means you need to shift your focus from customer acquisition to customer retention.
Essential Ways For Better Mobile App Retention Rates
It’s essential to create a wow factor in your app from day one of launch. Research suggests if your apps survive on the users’ phone for the first 7 days then you have a better app retention rate. This makes it imperative to launch a very strong app right out of the gate. So, take a look the following five ways to increase the retention rate of your mobile app.
As the mobile takeover is already in effect, it is the right time for app marketers to turn towards retention in order to succeed. Retention is a key performance indicator for a successful mobile app, along with engagement and acquisition.
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