A recent study by Localytics suggested that one in every four users give up using the mobile application after downloading it. Hence, to promote the broader usage of your app more than once, a mobile app engagement strategy is of crucial importance.
The first step on this path is onboarding, which tends to educate users on the core value of the app since it helps foster a habit of using the product. A great onboarding helps the developer lay the foundation for continued success within the app.
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Though before getting to that, one still needs to have mobile app retention strategies in place that not only help nurture users but also enable them to repeatedly harness myriad benefits from the app to ensure that the users don’t lose interest. To help developers and mobile app development companies, here is a list of the best practices and tips on how to increase app retention.
To summarize, unless a user doesn’t comprehend your product’s core value, and if it doesn’t add significant worth to their life, the abandonment rates of the app are bound to skyrocket. A robust user onboarding process can help mobile app development companies pinpoint and identify factors around how to increase their user engagement. It is a mechanism if done right can help not just increase the participation but even improve user retention with better app stickiness among other elements.