With the advent of technology adoption, more than 30% of the global population is conversing via social media, making email the last option to initiate a conversation. Emails have a personal nature, and that is something which social media channels arguably can’t provide. Emails offer an up-close opportunity to engage directly with the customers – primarily through an outstanding email newsletter design.
Our customer wanted to re-develop their existing email design software and modernize the application using latest technologies.
Email Newsletter Design Solution
Our support included upgrading their current application, assisting their marketing team in creating useful HTML newsletters for improving customer engagement, and maximizing campaign effectiveness. Rishabh Software designed the popular solution through its Application Modernization Services.
Our customer’s current email newsletter design software was outdated and lacked many features like
Our client wanted to re-develop its existing newsletter design software and update the application by adding latest email newsletter features and use latest digital technology. We helped our client by modernizing its current application and aiding the marketing team in creating a useful HTML newsletter for maximizing campaign effectiveness and improving customer engagement.
We followed the Waterfall model and developed a proof-of-concept (POC) web application. It covered essential features like:
After the success of the POC application, we developed a full-fledged product which underwent performance validation and verification using live data. The newly formed solution delivered the desired output – an efficient HTML newsletter design. Our team comprising of software developers, testers, technical lead and project managers enabled successful modernization of existing application by leveraging MySQL, jQuery, and CakePHP technologies. After successful testing, we integrated the new solution into the current software through our application modernization services.
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