Category : AdTech

Demand Side Platform (DSP) Advertising: What it is, Importance, Types & More

DSPs primarily focus on real-time, cross-channel buying of digital ad impressions across multiple channels such as webpages, display, mobile, video, social media, and CTV advertising. In this blog, we will walk you through the various aspects of demand-side platforms, including what they are, their benefits, types, and more.

Programmatic CTV Advertising: Benefits, Types, and More

One of the most significant shifts in the advertising landscape is the rise of programmatic CTV advertising. In today’s digital era, end-users increasingly rely on streaming platforms and connected TVs (CTVs) for digital content. This is where connected TV advertising is quickly becoming a leading format for advertisers to reach massive audiences. The data-driven approach allows advertisers to precisely target specific consumer groups segmented by geography, behavior, or demographics.