As the holiday season draws closer, if your business is not ‘holiday-ready’, you may miss out earning additional revenue. Google data reveals that over 1/3rd of customers have already begun shopping for the festive season, so e-tailers need to make sure they’re ready to handle the rush.
It is a well-known fact that smartphone adoption is rising globally. What is not so obvious is how the smartphone revolution is transforming the way consumers use their phones outside their homes and more importantly, inside stores. Heard about ‘show-rooming’?
The business community, be it merchants, traders or wholesalers have always categorized their consumers as direct and indirect buyers. This demarcation has been driven by the fact that consumers tend to be perceived as those who closely engage with the brand and are influenced by traditional promotional activities such as deals and coupons.
As technology continues to extend its reach with innovations such as virtual reality headsets and artificial intelligence, companies too have begun to see the connection between a stronger investment in IT and enhanced business performance.